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"kitewheel"

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Two new reports: The good news is marketers will spend more on martech

…From Kitewheel’s report, “The State of MarTech and AdTech: Customer Journey Investments in 2017” Goldwerger suggested that tech vendors can “make it easier for marketers to identify the insights,” as her company has tried to do with its recently launched Insight Stream newsfeed. Kitewheel president…

What is the future of artificial intelligence?

…appropriate touch points. Think an upsell for a massage while you’re just coming off a particularly difficult run. Mark Smith, president of Kitewheel, a customer journey tool, says that the view of the customer’s path will become longer and more complex. “In 2017, the average customer journey…

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