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The mobile wallet could grow up to become a real marketing channel

Screens from Urban Airship/Politico Europe’s Brexit updates wallet card “Mobile wallet” conjures up the virtual equivalent of a worn leather billfold harboring credit cards, coupons, boarding passes and discount cards. But that’s only because its name is borrowed from the wallet’s heyday, when all…

Gartner releases first Magic Quadrant on mobile marketing platforms

A key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize mobile capabilities within larger, multichannel marketing clouds. Gartner’s first Magic Quadrant report on mobile marketing platforms points out the depth of mobile…

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