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"rex Briggs"

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Bridging the gap: Creating the perfect customer journey

Empowered customers expect seamless, real-time, and relevant brand experiences and content across all touchpoints. In this new world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to help them meet this demand. Additionally, to be…


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Rex Briggs

Rex Briggs is Founder and CEO of Marketing Evolution and has more than 20 years of experience in research and analytics. Rex focuses on omni-channel personal level marketing attribution and optimization. He served on the review board of JAR, and serves on Research World’s editorial board. He is the…

Your AI does not need tickets to the big game

Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to identify, reach and convert potential customers and stakeholders. With relative ease, marketers today can find those individuals who might most benefit from their…

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