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2019 Trends

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2019 Martech Trends You Need To Know

…these trends to break free of classic trade-offs and have “the best of both worlds” – standardization and specialization; cutting-edge technology and human expertise; and customized martech capabilities without reinventing the wheel. Learn more. Register today for “2019 Martech Trends You Need…

How computer vision may impact the future of marketing

…creatives The online world is moving to video — with Cisco research predicting that 80 percent of web traffic by 2019 will be from engagement with video. Because of this trend, not only are major journalistic sites (such as Mic and Verge) pivoting to video, but brands are also aiming to win…

How marketers can counter chatbot backlash

…a consumer backlash. So said Forrester, which predicted late last year that there will be “a community-based revolt against corporate chatbots” in 2019. Following in the footsteps of the GetHuman movement, which offered tips to avoid phone menu mazes when trying to reach customer service, consumers…


Related Content: Acquia

3 martech trends you need to know now

…these trends to break free of classic trade-offs and have “the best of both worlds” – standardization and specialization; cutting-edge technology and human expertise; and customized martech capabilities without reinventing the wheel. Learn more. Register today for “2019 Martech Trends You Need…

Social Business Software Market Expected To Reach $37 Billion By 2019

…like social media management tools and marketing automation tools — are expected to grow revenue from $13.9 billion last year to $37 billion in 2019. That’s according to a new forecast from 451 Research covering four specific market software segments: Marketing Automation, Social Media Monitoring…

Why digital out-of-home should be integrated into your 2019 marketing mix

…the value of DOOH. Apple, Google and Amazon are among some of the biggest outdoor spenders, putting tech companies at the forefront of the DOOH trend. So: What makes this advertising format appealing for tech-savvy marketers, causing them to allocate their budgets to OOH? And why should you be…

B2B Marketing Automation Platforms Marketer’s Guide–Updated for 2019!

…platforms and the considerations involved in implementing this software in your business. This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools as seen by industry leaders, vendors and their customers.…


Related Content: B2b

Build a solid foundation for your martech in 2019. Here’s how

…most compelling consumer experiences possible. Do you have the people and processes in place to make the best use of your martech? What’s new for 2019 Alongside the explosive growth in martech’s adoption has come a massive variety of platforms, apps and suites. Technologies that facilitate faster,…

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