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2020

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Martech in 2020: Agility, operations and decisioning are vital to success

…no coincidence we are seeing the marketing mindset play a greater role beyond the marketing department. Here are my Martech ‘predictions’ through 2020: Slower core innovation leads teams back to the customer’s experience Crazy, right? We won’t see much in the way of pure tech advancements in martech…


Related Content: Landscape

How AI is disrupting major industries

…with AI in their core DNA. In a recent Wakefield/Demandbase study, 80 percent of marketing leaders say that AI will “revolutionize” marketing by 2020. Meanwhile, IDC research forecasts worldwide revenues for cognitive and artificial intelligence (AI) systems will reach $12.5 billion in 2017, an…

Ad-blocking concerns shift to the video ad industry

…expected to use ad-blocking software in 2017 — a 24 percent year-on-year increase — and digital publishers stand to lose over $27 billion globally by 2020 if the issue is not satisfactorily addressed. Reactions to ad blocking vary greatly. Some large media companies pay the providers of ad blocking…

Can CCPA, GDPR compliance help marketers exceed consumer expectations?

…on US-based businesses. “A lack of understanding of how vendors have adapted to new regulations, coupled with CCPA going into effect in January 2020 has caused businesses to struggle with these issues,” she said. “For example, a retailer in Chicago with an e-commerce store that doesn’t meet CCPA…

IAB tells Congress to pass broad privacy legislation, but outlook is mixed

…Despite compelling arguments against an emerging “patchwork” of state privacy laws, however, the outlook for new privacy rules in Congress before the 2020 election is unlikely. Intent of state laws praised, methods decried. In testimony before the Senate Commerce Committee, Rothenberg praised the…

Beyond the AI hype: AI is here and now, and adoption is rising

…According to IDC, the adoption of cognitive systems and AI will drive worldwide revenues from nearly $8 billion in 2016 to more than $47 billion in 2020. However, much of what I see in the news is hype and predictions about the future of AI. While that is great to see, little is said about the…

Gartner: What the post-disruptive marketing landscape will look like

…natural language search in marketing analytics software by year-end 2018. But its estimate that 100 million consumers would be using AR to shop by 2020 now looks like it will fall short by at least several years. Opinions expressed in this article are those of the guest author and not necessarily…

IAB releases Augmented Reality for Marketing playbook

…experiences with AR will continue to grow alongside consumer adoption. According to the resource, AR is expected to reach one billion users by 2020 with an expected ad spend of $2.6 billion by 2022 — if you haven’t considered how your digital marketing will incorporate AR in the near future,…

The year that changed martech forever

…a result of that growth, the primary bottleneck of marketing has once again shifted. In fact, at the beginning of this year, Gartner said that by 2020, the biggest bottleneck will be marketers’ ability to develop content to fill all those channels. “Personalization will become standard for brand…

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