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2020 Trends

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Martech in 2020: Agility, operations and decisioning are vital to success

…no coincidence we are seeing the marketing mindset play a greater role beyond the marketing department. Here are my Martech ‘predictions’ through 2020: Slower core innovation leads teams back to the customer’s experience Crazy, right? We won’t see much in the way of pure tech advancements in martech…

Beyond the AI hype: AI is here and now, and adoption is rising

…According to IDC, the adoption of cognitive systems and AI will drive worldwide revenues from nearly $8 billion in 2016 to more than $47 billion in 2020. However, much of what I see in the news is hype and predictions about the future of AI. While that is great to see, little is said about the…

Four trends that will reshape marketing in 2017

…booking a vacation now done on smartphones and tablets. Marketers are racing to keep up, and 2017 is about to bring more changes. Here are four trends I see shaping marketing in the coming year: 1. Brands will look to chatbots to stay useful and relevant Chatbots are an exciting prospect, but brands…


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5 marketing technology trends CMOs need to master for 2018

…your understanding of that data, and martech is leading the way. As you prioritize your areas of focus, know that mastering these five martech trends will be critical in 2018. 1. Capitalize on the convergence of martech and ad tech Given the competitive nature of budget allocation between ad tech…


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Scott Brinker lays out vision for Second Golden Age of MarTech

…a new post by Scott Brinker, “3 trends driving the Second Golden Age of MarTech.” Brinker runs Chiefmartec.com, occupies the post of VP of platform ecosystem at HubSpot and serves as conference chair for our MarTech conferences. The 3 trends There are three key trends — and signs — of this new Age,…

How e-commerce giants are using AI and marketing (Part 1)

…Forrester Research (PDF) predicts that AI-related investments will grow by about 300 percent in 2017, with businesses becoming more competitive by 2020 and gaining $1.2 trillion per year. But current technology is far from perfect. In the case of Ocado, it failed to impress analysts during their…

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