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Marketers cautiously experimenting with mobile AR

…technology. One of the key drivers of growth for mobile AR is the rollout of 5G networks worldwide. Many marketers believe the new level of wireless speed offered by 5G will erase the differences between online and offline. “5G will take time to roll out, which means that at the high end it should…

5 martech predictions for 2019 that marketers should be thinking about now

…the calendar turns. Here’s what we’re watching out for in 2019. Mobile is poised to get much faster: get ready for 5G Adobe Digital Insights released a report in March that said that 5G mobile speeds — expected to be broadly available in 2019 — will translate into an additional $12 billion in mobile…

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What impact will 5G have on marketing and advertising?

…agree. 5G rolls out this year 5G is gearing up to launch later this year. According to mobile component maker Qualcomm, nearly two dozen wireless carriers will begin launching 5G services in 2019, including all the major carriers in the US, and eighteen Qualcomm-using device makers are releasing 5G

Verizon Media survey on 5G: Consumers expect better AR and video

…of 5G, per the Verizon Media survey As 5G begins its rollout this year across the U.S., 85 percent of consumers expect the increased bandwidth will benefit augmented reality experiences and 80 percent expect greater use of artificial intelligence. That’s the picture from a new survey about 5G from…

MarTech Today: Verizon Media survey on 5G, Ads.txt looks vulnerable and more

…in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Verizon Media survey on 5G: Consumers expect better AR and video Feb 8, 2019 by Barry Levine Advertisers are anticipating new creative formats, better location-based targeting…

MarTech Today: IdentityLink for TV, knowing your customer & the coming of 5G

…what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands’ insights fall short. From Marketing Land: Report: 5G will drive $12 billion in new mobile commerce revenue by 2021 Mar 5, 2018 by Greg Sterling Adobe report: Smartphone traffic is growing but visits are…

The challenge and promise of ‘digital everything’ attribution

…data also coming from Bluetooth beacon interactions. The challenge here is ensuring that your source data is both accurate and privacy compliant. 5G has been hyped to deliver greater accuracy, but only time will tell whether it will live up to its promise. The best providers in this space undergo…

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