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Exploring The Cutting-Edge: Predictive Marketing Analytics

…insurance agencies need actuaries to analyze health trends. In a conversation with Alison Murdock, VP of Marketing at predictive intelligence tool 6sense, she told me: Unlike predictive lead scoring, which uses heuristics and static attributes to rank score existing leads, predictive intelligence…

Here’s why 6sense bought ZenIQ

…marketers manage leads and accounts. The question is: What does 6sense get from the acquisition that it didn’t have already? “We were looking to complete our platform,” 6sense CEO Jason Zintak told me. Several weeks ago, 6sense announced the addition of a new media platform that creates…

The Missing Piece Of Marketing Automation That Could Change Everything

…million. 6Sense “…is a B2B predictive intelligence engine for marketing and sales. Using its private network of billions of time-sensitive intent interactions, 6sense uncovers prospects at every stage of the funnel and determines which existing prospects are in market to buy. 6sense predicts what…

Salesforce Adds New Predictive Powers To Its Marketing Cloud

…of the user’s likelihood to open a particular email, to unsubscribe from an email list or to make a purchase. Companies like Infer, Mintigo and 6sense specialize in scoring leads, and this new version now expands Salesforce’s implementation. Salesforce describes Predictive Audiences as “a smart…

Bombora Brings Massive B2B Intent Data Store For The First Time To Adobe

…notes that it is the first company to provide such a large source of B2B intent data. A number of predictive marketing firms – like Mintigo, 6sense and Leadspace — also tout their use of intent data, but Burton said they license from his company. Bombora also provides its intent data to Adobe…

The Power Of Martech Unleashed

…the rise of the marketing technology (martech) topic and the large playing field for innovation. Heinz Marketing’s Matt Heinz says it best in a 6sense webinar: It’s not about the tool; it’s about the problem it’s solving. Focus on the problem that needs solving, not on selecting a tool that does…

Tips For Selecting The Right Predictive Intelligence Solution

…Seventy percent of the buyer’s journey takes place before a prospect hits your website or fills out a lead gen form,” Amanda Kahlow, CEO of 6sense, told me. “To succeed, you have to find buyers early before they find your competitors by tapping into the buying signals and intent data from…

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