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Absolutdata launches an AI-based decision-making platform

Analytics firm Absolutdata is evolving from a provider of predictive and evaluative marketing tools to a platform for decision-making. In early 2015, the company released NAVIK Converter, a tool to pinpoint which users of trial subscriptions are most likely to buy — and what kind of offers might…

6 ways that IBM Watson is changing digital marketing

…focus on. You see this in how Salesforce’s Einstein layer or Adobe’s Sensei are surfacing those insights, as well as smaller platforms like Absolutdata or Pegasystems, or how Watson is driving insights in platforms like Rocket Fuel or Equals 3’s Lucy. As more and more tools employ remote…

Martech 2017: The four biggest trends so far this year

…Sensei. Dozens of smaller companies have similarly launched or enhanced their AI in the first half of this year, including — to mention a few — Absolutdata, ContentSquare, PaveAI, Stackla, Blueshift, Datorama, Pegasystems and Post Intelligence. Although bots can be as smart as Watson or as basic as…

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