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Account Based Marketing

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ABM: Account Based Marketing

ABM is the practice of identifying key accounts and/or high value prospects with coordinated marketing programs. Marketing technology enables account-based marketing by allowing sales and marketing teams to effectively scale efforts and communicate targeted messages to similar accounts.

Act-On adds Account-Based Marketing

marketing to accounts. “This is our foray into ‘true ABM,’” he said, adding that the new capabilities offer account-level orchestration and intelligence. Before, he said, the platform allowed a marketer to segment by company, but you couldn’t determine the right sequence and timing for marketing to…


Related Content: Account-based Marketing

How To Execute Account-Based Marketing At Scale

…the marketing team prior to its successful IPO. Peter got his start in advertising, working at agencies in New York on accounts ranging from Procter & Gamble to Compaq computers. Related TopicsABM: Account Based MarketingChannel: Martech: SalesHow To GuidesHow To Guides: Marketing StrategyMartech…

2017 Hackies Entry: Hacking Your Stack for Account-Based Marketing

…progress accounts successfully through each stage of the customer experience. Identify: Selecting accounts should be done collaboratively with marketing and sales. Predictive technology can augment a team’s ability to choose the best accounts prioritizing based on fit with current customer base or…

Quiz: Are you ready to adopt Account-Based Marketing?

…from Thunderbird (The American Graduate School of International Management) and a bachelor’s degree from The University of Vermont. Since 2001, Victoria has taught marketing at the Gordon Institute at Tufts University. Related TopicsABM: Account Based MarketingChannel: Martech: SalesMartech Column

7 top questions to ask your Account-Based Marketing technology vendor

…helping to scale the company and build the marketing team prior to its successful IPO. Peter got his start in advertising, working at agencies in New York on accounts ranging from Procter & Gamble to Compaq computers. Related TopicsABM: Account Based MarketingChannel: Martech: Analytics & DataDMP:…

Account-Based Marketing: New Buzzword Or New Reality?

…broader ABM programs. Market To Your Target Accounts Once you have a list of accounts, it’s time to build marketing programs that target those accounts and move them through the funnel. The first step to developing your marketing strategy is segmenting your target account list. You’re likely already…

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