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Acquia

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How businesses find marketing technologies and identify who pays for them

…products to use or vendors to work with, “the best source is word of mouth and what people [within the organization] have worked with before,” said Acquia CMO Lynne Capozzi, who also turns to her peers at other companies for product references. The worst source? Email. “I’m inundated with emails.…

Marketers react to Gartner finding: Martech spending now exceeds staff costs

…But, he added, the whole purpose of this development is to move toward the objectives of customer acquisition and retention. “It’s no surprise,” Acquia CMO Lynne Capozzi told me via email. She noted that a study by her company, which serves companies using open source content management software…

How marketers can counter chatbot backlash

…because of the time and frustration involved, Forrester said. And recent research on customer experience trends by open software service company Acquia found that 45 percent — nearly half — of consumers find chatbots “annoying,” based on responses from more than 5,000 consumers and 500 marketers in…

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