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How martech vendors jockeyed for position in 2018

…performance marketing solution, HasOffers. And, in July, data provider Acxiom sold off its Marketing Solutions division — and its name — to global marketing agency holding company the Interpublic Group. This left Acxiom’s identity resolution service LiveRamp as a standalone company. Social community…


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Amex and Acxiom create a prediction engine based on purchase data

…bought a bike recently. Then, using the personal identification, it appends the record with additional data that Acxiom has in its database about that particular buyer.  Acxiom might have, for instance, recent purchases by the individual using other forms of payment at commerce sites, physical…

Report: What is data onboarding, and why is it important to marketers?

…Resolution in an Omnichannel Environment.” Winterberry says this is the first such report outside of onboarding providers themselves, which include Acxiom’s LiveRamp, Experian and Lotame. The study addresses at some length the definition of data onboarding. Many people, including me, had considered…

LinkedIn partners with Acxiom for brand targeting

…on LinkedIn, data service Acxiom — and its data onboarding subsidiary LiveRamp — have announced a product integration with LinkedIn. Rick Erwin, President of the Acxiom Audience Solutions Division, told me that “the number one reason” why brands go through Acxiom to target LinkedIn users, when…

Zeta Interactive acquires Acxiom’s marketing division, Impact

…Salesforce or Oracle. Today, it took another step to bulk up for that role by announcing it is buying Acxiom’s enterprise marketing division, Impact. Deal terms were not made public. While Acxiom is mostly known as a powerhouse data provider, its Impact division is focused on providing marketing…

Acxiom adds interest-based ShareThis data to its arsenal

…ShareThis data be ingested into Acxiom’s Audience Cloud, where it can similarly be modeled and expanded out to many more lookalike users, but anonymously. Acxiom deals with third-party anonymous data, while LiveRamp primarily uses first-party, identified data. Or Acxiom can simply take the same…

Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp

Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global marketing agency holding company, for $2.3 billion. The move follows rumors that IPG was considering putting itself up for sale. It also follows a strategic review by Acxiom

Data provider Acxiom opens up its turnkey marketing analytics environment

Marketing data provider Acxiom is now making generally available its turnkey environment that fully integrates its LiveRamp acquisition from 2014. The new offering, called the Acxiom Marketing Analytics Environment or AMAE, had been available since last July, but only to selected clients. Prior to…

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