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Stop calling ‘ad tech’ advertising

…honest and beneficial way for all parties. Of course, not all ad tech is bad. In fact, ad tech is quite good. But the point here should be clear: creative, emotionally-connecting advertising (in mobile, at least) is losing to ad tech, and that needs to stop. Good mobile advertising needs good mobile…


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Does ad tech dream of electric sheep?

…exclusion of all else. Despite major advances in ad delivery, we’re arguably no closer to the true promise of the marriage of ad and tech: more meaningful communication with people. For that to come about, creative and media need to be reunited. Ad tech needs to stop dreaming of electric sheep and…

Why martech data should drive ad tech

…from the martech stack can very easily be on-boarded into programmatic platforms (ad tech) and deployed to target very specific audiences across digital ad inventory. Moreover, the lack of distance between the ad tech and martech stacks enables a more real-time bidirectional flow of data. That flow…

Martech and ad tech: Challenges and opportunities

…relationship between martech and ad tech and look at some of the synergies between the two, identifying the greatest opportunities for connecting ad tech with martech to engage consumers going forward. Martech & ad tech: Two sides of the same coin? How are ad tech and other marketing technologies…

Hungry, Hungry Ad Tech: Innovation Through Acquisition

…good. In ad tech, though, these acquisitions are largely completed to empower everyone. The large companies gain access to amazingly innovative teams and products that, in turn, exponentially increase their resources to fully realize their vision. It’s not a game of hungry, hungry ad tech — it’s a…

4 lessons from a decade of ad tech disruption

…granted. These general lessons from ad tech are applicable across the full marketing stack, especially as the lines between ad tech and martech begin to blur. Lesson #1: Nobody gets to grade their own homework It wasn’t long ago that nobody knew whether their ads could be seen or not, but today…

The adChain blockchain launches to rescue ad tech

Blockchain technology takes another step today toward helping ad tech solve its problems, with the private beta launch of adChain by ad blockchain firm MetaX and DMA, the Data and Marketing Association. Developed by MetaX, adChain is an open protocol built on the public Ethereum, a decentralized…

Video Ad Tech Company Pixability Lands $18 Million Financing Round

…of an $18 million Series C financing round, bringing the company’s total funding to $28 million. The company’s ad tech platform — Pixability v3 — offers programmatic YouTube video ad buying for media professionals. Pixability says it’s achieved a cumulative sales compound annual growth rate of…

The 2018 ad tech predictions you didn’t expect to see

…— will feel confident in spending more, more, more! Well, I’m not that guy and these aren’t those predictions. While I’m confident that digital ad tech and martech are here to stay, I can’t say 2018 is going to be the best year ever. I think it will be a pivotal year, and a year that sets us on a…

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