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Report: Addressable TV ad spend very much alive, shows no sign of slowing

  In the United States, addressable TV advertising rests on a groundswell of targeted marketing opportunities, with 40 percent of current U.S. addressable TV agency and marketing professionals opting for a substantial investment in the platform this year. Address For Success, a new guide for…

FAQ: Addressable TV & the convergence of digital video and TV ad buying

The line between TV and digital video is blurring. Increasingly, TV is becoming a digital ad buy, with the ability to automate data-driven buying decisions to target audiences. As video on demand and streaming gains viewer share and content producers seek distribution across platforms, ad buying…


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As addressable TV becomes more pervasive, here’s how to find your audience

Over the past few weeks, we have seen major players in TV and CTV (connected TV) make major moves that will shape how TV will be bought in the future. Having gotten clearance from a federal judge (a decision being appealed by the Justice Department), AT&T purchased Time Warner and followed that up…

Nielsen Catalina now targets ads using purchase data on Connected TV and OTT

From the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen Catalina Solutions (NCS), is now providing purchase-based ad targeting for connected TV and Over-the-Top (OTT) TV. Previously, NCS’ Advanced TV Suite used purchase data…

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