Site Search by Site Search powered by SLI Systems

Addressable tv

Results: 1 - 12 of 116
Sort by: relevance | new-to-old |old-to-new

FAQ: Addressable TV & the convergence of digital video and TV ad buying

…companies have deployed addressable linear TV capabilities. Nearly 50 million US households are now addressable via enabled set-top boxes from Comcast, Time Warner Cable, AT&T and other distributors. Addressable over-the-top & connected TV Connected TV is simply any TV screen that connects to the…

Report: Addressable TV ad spend very much alive, shows no sign of slowing

…to addressable TV for less than a year, indicating a significant growth opportunity in this targeted ad space and surpassing other streaming such as Netflix, Amazon Prime Video, HBO, Roku, and Sling TV. One-to-one ad delivery. The Address For Success guide refers to “addressable tv” as platforms…

As addressable TV becomes more pervasive, here’s how to find your audience

…percent of US households were addressable in that year, and the fact that the number of addressable households has likely grown quite a bit since then, brands now have a unique opportunity to engage the right audience. As I highlighted in a previous post, addressable TV can leverage data similar to…

Sizmek re-enters TV ad space with an Advanced TV Initiative

TV, some prime time linear, all of connected TV and about 60 to 65 percent of addressable, primarily in North America at the moment. What this means for multichannel advertisers: Addressable and CTV ads can now be planned and deployed from the Sizmek DSP. Viewer targeting utilizes IP addresses,

Adobe Primetime adds TV Media Management platform

…entirely on ads in TV programs that are delivered via Internet Protocol (IP), such as Roku, Apple TV, or TV-on-Web sites like National Geographic Online. He said that the second release, expected within the next year or so, will include addressable linear TV. Currently, addressable TV — where ads…

Site Search by Site Search powered by SLI Systems