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Here’s a case of huge inventory fraud that ads.txt could vanquish

…September, Copenhagen-based ad tech firm Adform began notifying a variety of ad exchanges of a large ad fraud operation that may have been generating at least half a million dollars a day. The FBI and the UK’s Metropolitan Police were also informed. Adform says that the operation, which it dubbed…

New Adform study: Ads.txt is reaching ‘universal pickup’

…among major publishers. A new analysis released this week by Adform of the top 1,000 global sites on its ad tech platform finds that average adoption has now reached over 70 percent. In the US, it’s now 82 percent. In a blog post, Adform wrote: … it is clear that not only has adoption hit its stride…

Ad consortium based around LiveRamp’s IdentityLink boosts membership

…ID. This week, the Advertising ID Consortium announced the addition of 16 other demand- and supply-side members, including Videology, Kargo, Adform, AerServ, Amobee, DataXu, IgnitionOne, Sizmek and Thunder. Additionally, demand side platform (DSP) The Trade Desk said it will make its ID compatible…

Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation

…depending on the source, all estimates show that Ads.txt has been widely adopted by the industry, with nearly all  U.S. publishers, according to AdForm, and nearly three-quarters of publishers globally, according to Pixalate, having implemented the file. Share of websites that have implemented…

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