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Adjust unveils a new standard to combat fraudulent ad clicks

…ID tagged to a click by the user on that ad. Adjust says that, to its knowledge, this is the first time this approach has been undertaken by a significant number of industry players. Some ad networks use some variation of this technique, Adjust co-founder and CTO Paul Müller said in an interview,…

Adjust declares it is now entering Measurement 2.0 for mobile analytics

Mobile analytics firm Adjust has now entered its next stage of life. The company, founded in 2012 to track user installs of mobile apps for advertisers and developers, recently saw that the mobile analytics landscape had significantly changed. So it decided to migrate from what it calls Attribution…

How Machine Learning Works, As Explained By Google

…prediction: These won’t be perfect, however. So, the learner will once again adjust the parameters, to reshape the model. Another set of test data will be inputted. A comparison will happen again, and the learner will again adjust the model. The cycle will keep repeating until there’s a high degree…

Sponsored Content: Acquisio

…technology to advertising. Our award-winning high-frequency optimization algorithms, called Acquisio Turing, perform nearly 2.5 million campaign adjustments per day for 400+ clients running over 300,000 campaigns. The Acquisio platform is known for facilitating customer acquisition using ad…

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