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Major marketing cloud vendors enter crowded CDP field

…the same view of that customer.  Adobe, Oracle, Salesforce Earlier this week, announcements from Adobe, Oracle and Salesforce addressed the need for unified data and steps toward bringing this to their customers: On Monday, Adobe released Triggered Journeys in Adobe Campaign, and Oracle announced it…


Related Content: Martech Stack | Cdp

MarTech Landscape: What is a data management platform (DMP)?

…have been acquisitions of DMPs by large marketing platform providers such as Adobe and Oracle, as well as by data aggregators like Nielsen. Some of the major DMP technology sellers are Adobe AudienceManager (Adobe acquired DMP Demdex in 2011), Oracle DMP (Oracle acquired BlueKai in 2014), eXelate…

Adobe to acquire Marketo for $4.75 billion

Adobe’s lead in customer experience across B2C and B2B and puts Adobe Experience Cloud at the heart of all marketing,” says Adobe Executive Vice President and General Manager Brad Rencher. Marketo CEO Steve Lucas said there is no better home for Marketo to continue to rapidly innovate than Adobe.

Adobe rains down announcements for its Experience Cloud

…company. Adobe and chipmaker NVIDIA, which have worked together for more than a decade, announced a new partnership that will optimize Adobe’s Sensei AI layer for NVIDIA GPU chips. Separately, a new Data Science Workspace will allow developers to build custom data models on the Adobe Cloud Platform.…

Adobe is touting a future where experience reigns and B2E is all you need

…might be changing too. Just ask Steve Lucas, former Marketo CEO and current Adobe senior vice president of digital experience. While marketing sectors have so far neatly organized under either B2B or B2C, Lucas said Adobe is embracing a new channel strategy dubbed B2E, or business to everyone. “It’s…

What does artificial intelligence mean for marketing agencies?

…some point over a decade ago, most creative agencies began drafting and presenting designs (for logos, posters and so on) on computer programs like Adobe Illustrator, and not on plain paper or graph paper. Why did this shift happen? Because at some point the computer design programs became so easy…

Adobe Target testing tool gets improved personalization capabilities, reports

Adobe Target Personalization Maturity Model 2.0. Adobe is introducing the next version of its Personalization Maturity Model, making it available to all marketers, not just Adobe Target users. The “self-assessment” tool measures the effectiveness of a marketer’s personalization efforts. Adobe Target…

MarTech Landscape: What is RTIM?

…category — Pegasystems and Teradata. As for industry-leading major marketing platforms like Adobe or Salesforce, which landed in the second-highest category of Strong Performers, he wrote: “…vendors like Adobe, IBM, and Salesforce focus on digital requirements, and the majority of their customers…

Adobe updates Target with Sensei-powered enhancements

From Adobe’s blog post on the new Target enhancements Adobe is out today with some enhancements to its Target A/B testing tool, all of which it says are made possible by its Sensei cloud-wide layer of artificial intelligence. The tech giant released its One-Click Personalization last November in…

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