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Shane Murphy

Shane Murphy is VP, Marketing at AdRoll, where he manages a team of 20+ world-class marketers across AdRoll’s global offices in North America, EMEA, APAC and Japan. This team is responsible for marketing in each region, building the brand, generating leads, and partnering with sales to convert leads…

AdRoll rolls out its account-based marketing platform, adds HubSpot as partner

…simultaneously.” AdRoll also added attribute targeting in AdRoll ABM, providing options for enhanced targeting with attributes such as job title, industry type and company size. “AdRoll ABM helps to close the traditional disconnect between sales and marketing departments,” said AdRoll chief revenue…

Here’s How Marketing Tech Is Different This Holiday Season

…perspective as CMO of ad retargeting firm AdRoll, Adam Berke described some similar trends. Marketers, he noted, are saying, “‘I don’t care if the email is in MailChimp and the retargeting is in AdRoll, I want them together.’” For that reason, AdRoll has been busily building data connectors. They’ve…

How to use your unique dataset to create valuable content

…the heart of the 2016 holiday season, AdRoll wrote a post, coupled with a webinar and infographic, about why marketers should continue to run holiday ad campaigns in January. Since on the surface it’s a contrarian piece of advice, AdRoll backed it up with AdRoll data, which makes the piece much more…

MarTech Today: Kontakt’s beacon evolution, WooCommerce adds AdRoll & more

…adds lightweight card beacons, IFTTT, light and motion sensors, long battery life, NFC and RFID to iBeacon/Eddystone beacons. WooCommerce adds AdRoll integration Aug 31, 2016 by Barry Levine Automattic’s popular e-commerce plugin for WordPress offers a new ad/email retargeting option. From the…

AdRoll debuts pro solution for agencies

AdRoll has introduced a hub for agencies to manage retargeting and lookalike targeting campaigns for multiple clients from one interface. AdRoll Pro for Agencies also includes access to additional features, including cross-channel reporting integrations. A main dashboard provides an at-a-glance…

AdRoll launches ABM capabilities for personalized programmatic ad campaigns

AdRoll has launched a set of account-based marketing capabilities. AdRoll ABM is designed to enable B2B marketers to target accounts with personalized programmatic advertising. Targeting is powered by advertisers’ own CRM data, as well as AdRoll IntentMap data for lookalike targeting. AdRoll ABM…

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