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Google allows advertisers to buy ads.txt authorized-only inventory

…inventory from authorized sellers. Ads.txt adoption has continued to rise. Google says more than 430,000 domains have added the file since February and that close to 600,000 publishers — and 90 percent of its publisher partners — are using ads.txt. Last fall, Google began filtering unauthorized…

IAB Tech Lab unveils a proposed Ads.txt for mobile apps

…for extending ads.txt, which is now widely adopted, to mobile apps. The proposal is open to public comments over the next 30 days. Essentially, SVP and General Manager Dennis Buchheim explained to me, it’s the same ads.txt, but with a pointer from apps. For web inventory, the ads.txt file, which…

New Adform study: Ads.txt is reaching ‘universal pickup’

…three out of every four of the top 1,000 publishers are now ads.txt enabled meaning we have crossed an important threshold in adoption and reached critical mass. Released last June by the Interactive Advertising Bureau’s Tech Lab, ads.txt is a text document that publishers post on the root domain of…

Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation

…implemented ads.txt as of June 2018 | September 2018 Pixalate “Q2 2018 Ads.txt Trends Report. Despite issues of brand safety, problems with verification and unreliable viewability metrics, programmatic advertising continues to grow in usage. Though this is the first revelation of an Ads.txt exploit,…

IAB Tech Lab issues revised ads.txt for apps

…“the solution will not only support ads.txt but will also support other supply chain safety initiatives, such as ads.cert.” Ads.cert is a digital signature that allows advertisers to verify a specific site’s inventory. The Tech Lab has compared ads.txt and ads.cert to buying a Rolex watch.…

IAB Tech Lab launches aggregation service for ads.txt

…inventory. The New York Times’s ads.txt file, for instance, will list the only resellers who can sell the space on its site, thus preventing fraudsters from selling space for which they don’t have the rights. But there are a lot of publishers out there using ads.txt, and managing all those…

Everything you need to know about the IAB ads.txt initiative

…your ads.txt list against data you are given through an OpenRTB bid request. If the publisher ID matches, you know that the seller is definitely allowed to sell you this ad space. Will it take off? As of August 2017, around 7 percent of the top 500 publishers had already implemented ads.txt, a…

IAB Tech Lab debuts ads.txt project to weed out fake ad sellers

…cutting illegitimate sellers out of the supply chain. Called ads.txt, the solution enables publishers to declare publicly which sellers are authorized to sell their inventory in a file posted to their domains. Like a robot.txt file, ads.txt ensures trust because the file must be posted to the site…

MetaX sets up Ads.txt Plus as an application on its blockchain-based adChain

…the publishers’ ads.txt files, which can add time to this millisecond-wary industry and can miss updates in the intervals between sweeps. To address these issues, ad blockchain firm MetaX has released what it calls Ads.txt Plus. It allows publishers to install their ads.txt files into the blockchain…

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