Adtech
Video adtech platform Unruly adds a new emotion-visualization dashboard
Getting video ads watched and shared is the thing that gets video adtech firm Unruly out of bed in the morning. Today, the London-based, News Corp-owned firm is launching in beta another tool to support that quest. Called Pulse, it is a new dashboard that visualizes aggregate findings about…
TAG awards 9 adtech companies with “Certified Against Malware” seal
The Trustworthy Accountablity Group (TAG) has named nine companies as the initial recipients of the “Certified Against Malware” seal. AppNexus, DataXu, Google, LKQD, OpenX, Publishers Clearing House, Rocket Fuel, Sovrn, and The Media Trust received the seal for implementing TAG’s anti-malware…
With its new cloud-based header bidding, Amazon is taking another step toward building ‘an adtech powerhouse’
Amazon made two announcements this week to grow its adtech business and make its shoppers’ data available to website publishers. One is the launch of a cloud-based header bidding through a Transparent Ad Marketplace, and the other is a new Shopping Insights Service. Previous Amazon ad-related…
Tapjoy Beefs Up Its MarTech/AdTech Mobile Combo With New Ad Partners
…mobile marketing and mobile advertising. Today, the San Francisco-based company is announcing a partnership with MoPub, AerServ and Fyber, three adtech companies that connect mobile publishers with advertisers. But to understand this new announcement, let’s first walk through what Tapjoy does. The…
MarTech Today: Demandbase’s B2B early warning system, influencer marketing and adtech, & the future of AI in retail
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Demandbase boosts its B2B early warning system Aug 8, 2017 by Barry Levine Called Real Time Intent, it monitors in real time what B2B…
Keith Pieper
…to help revolutionize the ad agency model. In 2007, he started the first agency trading desk, Cadreon, and has been issued and sold numerous adtech patents. From working in the corporate world to being an entrepreneur, Keith brings a breadth and depth of technical, business, buy and sell side…
Headache Or Opportunity? The Profusion Of Marketing Data
…individual buyers. Integrating Martech And Adtech A pivotal step in connecting all this vital information in a coherent way is integrating the heretofore disparate categories of marketing technology (martech) and media channels/advertising technology (adtech). With the influx of customer information…
Tim Sleath
…Exponential, Tim built the EU business solutions function and led product management at Specific Media. His product management experience outside adtech includes broadband networks at Regus, SMS infrastructure at Schlumberger and GSM systems at Sema Group. Tim holds an MBA from INSEAD, CIPP/E and…
The year in review: Top 5 MarTech insights and showstoppers
…from Walker Sands in our News section, which I was delighted to contribute to this year. Number 3… Adtech is a MarTech appetizer. Now is the time to reframe how you think about adtech. According to adtech icon Dave Morgan marketing is fast becomes a core competency for all organizations. Talk about…
Vikas Gulati
…is an established business leader with 20 years of experience and has a proven track record of building and scaling up digital media, mobile and adtech startups in APAC. In 2008, he set up the Asia business for Sprice, a leading online travel search and display network, now part of Travelport. He…
MarTech Today: Conductor’s Insight Stream, the hottest martech tools & a conversation with Salesforce VP Leslie Fine
…Adtech isn’t dead, it just has a lot of dead weight, techcrunch.com Overcoming Marketing Stack Complexity to Drive Business Forward, www.martechadvisor.com Small but Mighty Marketing Tools Your Team Can Use Today, www.marketingprofs.com Why non-internet companies are buying into adtech,…
MarTech Today: YouTube brand safety solutions from IAS and DoubleVerify, the 2019 Stackie Awards & more
…Share How AI Has Improved Their Workflow, www.forbes.com Can Artificial Intelligence Save Digital Advertising?, aithority.com This early GDPR adtech strike puts the spotlight on consent | TechCrunch, techcrunch.com Opinions expressed in this article are those of the guest author and not necessarily…