Adtech
Video adtech platform Unruly adds a new emotion-visualization dashboard
Getting video ads watched and shared is the thing that gets video adtech firm Unruly out of bed in the morning. Today, the London-based, News Corp-owned firm is launching in beta another tool to support that quest. Called Pulse, it is a new dashboard that visualizes aggregate findings about…
TAG awards 9 adtech companies with “Certified Against Malware” seal
The Trustworthy Accountablity Group (TAG) has named nine companies as the initial recipients of the “Certified Against Malware” seal. AppNexus, DataXu, Google, LKQD, OpenX, Publishers Clearing House, Rocket Fuel, Sovrn, and The Media Trust received the seal for implementing TAG’s anti-malware…
With its new cloud-based header bidding, Amazon is taking another step toward building ‘an adtech powerhouse’
Amazon made two announcements this week to grow its adtech business and make its shoppers’ data available to website publishers. One is the launch of a cloud-based header bidding through a Transparent Ad Marketplace, and the other is a new Shopping Insights Service. Previous Amazon ad-related…
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Tapjoy Beefs Up Its MarTech/AdTech Mobile Combo With New Ad Partners
…mobile marketing and mobile advertising. Today, the San Francisco-based company is announcing a partnership with MoPub, AerServ and Fyber, three adtech companies that connect mobile publishers with advertisers. But to understand this new announcement, let’s first walk through what Tapjoy does. The…
MarTech Today: Demandbase’s B2B early warning system, influencer marketing and adtech, & the future of AI in retail
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Demandbase boosts its B2B early warning system Aug 8, 2017 by Barry Levine Called Real Time Intent, it monitors in real time what B2B…
Headache Or Opportunity? The Profusion Of Marketing Data
…individual buyers. Integrating Martech And Adtech A pivotal step in connecting all this vital information in a coherent way is integrating the heretofore disparate categories of marketing technology (martech) and media channels/advertising technology (adtech). With the influx of customer information…
The year in review: Top 5 MarTech insights and showstoppers
…from Walker Sands in our News section, which I was delighted to contribute to this year. Number 3… Adtech is a MarTech appetizer. Now is the time to reframe how you think about adtech. According to adtech icon Dave Morgan marketing is fast becomes a core competency for all organizations. Talk about…
MarTech Today: Conductor’s Insight Stream, the hottest martech tools & a conversation with Salesforce VP Leslie Fine
…Adtech isn’t dead, it just has a lot of dead weight, techcrunch.com Overcoming Marketing Stack Complexity to Drive Business Forward, www.martechadvisor.com Small but Mighty Marketing Tools Your Team Can Use Today, www.marketingprofs.com Why non-internet companies are buying into adtech,…
MarTech Today: Salesforce’s Commerce Cloud, Google AMP bug & newest Google My Business API
…www.uxmatters.com Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community, www.infer.com Adtech and martech are still worlds apart, and that’s a big problem, venturebeat.com Confessions of an ad tech veteran: “You have no idea how much…
Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management
…services for the creation, management and optimization of Facebook/Instagram ads. Hootsuite will also continue its partnership with the other five adtech providers. Hungerford said the platform can conduct ad campaigns on other social networks through the partners. Compared to other social platforms…
179 reasons to attend MarTech San Francisco – rates increase next week!
…technology-powered customer experiences, the interplay of psychology and technology, and more. ADTECH & SOCIAL: Connecting with prospects and customers from the top of the funnel to “flipping the funnel” with adtech, account-based marketing, and social media marketing — and how they work together…
Digital advertising 2017: A year of reckoning in review
…may take a hit, but it’s not likely we’ll see significant fallout from Apple’s move when Q4 industry spend numbers come out. The losers will be adtech firms that rely on third-party data and don’t have direct relationships with users. The publisher perspective For their part, publishers took steps…
