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Shoppables are just getting started

…asked Bob Glazer, founder of performance marketing firm Acceleration Partners in Needham, Massachusetts. His company works with affiliate programs, so of course he saw that connection. There will be “shoppable markets,” he predicted, a new kind of affiliate where brands and retailers sell and buy…

Skimlinks launches automated affiliate links for AMP

London-based affiliate marketing network Skimlinks is out with what it says is the first automated affiliate link platform for AMP. AMP, or Accelerated Mobile Pages, is an open-source initiative from Google that creates stripped-down HTML pages, so they will load more quickly on mobile devices than…

Ibotta launches ‘first app-to-app affiliate program’

…value. Leach said that no affiliate network offers such real-time differences in rewards or commissions based on customer segmentation, adding that affiliate links usually operate as “one size fits all.” During the previous beta test of these app-to-app affiliate links, Ibotta said there has…

Narrativ marries affiliate links with real-time auctions

…to standard affiliate links. While DermStore pays by the click and not by the sale, it can also direct more traffic to its store by continually winning the auction. On the publisher side, she pointed to New York Magazine, which saw a 250 percent revenue lift compared to affiliate links. Obviously,…

Affiliate Network Skimlinks Sets Up A “Data Co-op” With Publishers

Affiliate marketing network Skimlinks is adding “data provider” to its resume. And it’s getting publishers into the act. Today, the UK-based company is announcing the launch of Audiences by Skimlinks, a programmatic targeting service for advertisers. It pools anonymous, aggregated data from all…

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