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Agile Marketing

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Managing martech relationships: Partnerships and agility in marketing

…continue our exploration of what I like to call the Agile Marketer: who that is, what skills and tools they need to succeed, and how you can become one. The agile marketing executive’s mindset & skill set Over most of the 20th century, marketing and sales teams enjoyed defined, siloed roles. Sales…

MarTech Conference: Marketers are going Agile to keep up with customers

…of Social and Community Marketing Roland Smart pointed out that Agile Marketing can also be a way for marketing departments to stay in sync with product development teams, many of whom are using Agile techniques. It’s just not practical these days for digital marketers to wait on the creation and…

Intro to Agile Marketing: Work faster and smarter by changing how you work

…get agile. More than 90 percent of marketers who have adopted agile marketing say it has improved their speed to market for ideas, products and campaigns. Join agile marketing expert Andrea Fryrear and Workfront Creative Director David Lesué as they explore what it means to be an agile marketer and…

Developers love Agile, but is it right for content marketing?

…rest in the series. “Content marketing is a great fit for Agile,” Brinker said, “because you can quickly deploy [feedback] into content.” ‘Wasn’t sustainable’ But not all marketers agree with Brinker and Skjoldan that Agile works well for content development. An agile content development approach…

Agile methodology is becoming a must for marketing teams

Pamela Della Motta, director of product, marketing technology for the New York Times talks about how Agile methodology helped teams collaborate. Agile methodology is not just for developers anymore. That’s the mantra heard from many of the speakers at this year’s MarTech conference in Boston.…


Related Content: Agile

IBM’s Watson Marketing spinoff launches with agile strategy

…on Monday.  The company aims to deliver marketing automation, marketing analytics and content management solutions.  In separating from IBM’s larger umbrella, Watson Marketing should be able to focus more keenly on its marketing customers’ needs. “Marketers and advertisers are burdened with mediocre…


Related Content: Oracle

Discover the ‘new’ new rules of marketing

…Way to Buy Marketing Technology Agile Marketing Advantage Creating Connected Experiences Using CDP to Make the Most of Your Customer Data Workshops sell out, so secure your seat today! See the full lineup. An Expo+ pass is perfect if your goal is to discover and vet 70+ marketing solution providers.…

MarTech Today: Intro to agile marketing, customer data platforms & bots

…on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Intro to Agile Marketing: Work faster and smarter by changing how you work Mar 2, 2017 by Digital Marketing Depot Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you…

6 product launch challenges that require agile product development solutions

…motivate them to do that so you can capture that spending. Key initial feedback and follow-up data help establish market gaps so you can successfully refine your product and marketing needs to gain consumers. Those kinds of tools help analyze segments and allow companies to delve into consumer needs…

Adopting new martech? You don’t have to choose between agile and waterfall

Agile martech adoption is an everyday part of life for many digital marketers. Daily scrum calls on new apps, testing out use cases and managing implementations have become an essential part of successful digital marketing. However, agile technology adoption doesn’t work for every team, solution or…

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