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Autopilot debuts real-time collaborative customer journey map

…on this essential flowchart, Sydney, Australia-based Autopilot on Tuesday updated its marketing automation platform for small-and-medium-sized businesses with what it calls a real-time collaboration feature for customer journey maps. ‘Google Docs on steroids.’ The capability is called Annotate and…

For Valtech COO, business transformation means agility and access to data

…call it digital transformation, especially since virtually every company is now digital in at least some respects. Instead, he said, “it’s a business transformation, triggered by digital and by what customers are expecting from a company.” Olivier Padiou COO at Valtech A key feature of customer…

Agile methodology is becoming a must for marketing teams

Pamela Della Motta, director of product, marketing technology for the New York Times talks about how Agile methodology helped teams collaborate. Agile methodology is not just for developers anymore. That’s the mantra heard from many of the speakers at this year’s MarTech conference in Boston.…


Related Content: Agile Marketing

6 product launch challenges that require agile product development solutions

…MarTech Today. Staff authors are listed here. About The Author Jay Rampuria As Executive Vice President of Global Business and Corporate Development, Jay Rampuria leads all business development strategy for Toluna. His focus is to drive long-term partnerships with the world's largest advertisers,…

IBM’s Watson Marketing spinoff launches with agile strategy

…inherent humanity needed to actually move people.”  While positioning itself separately from its former parent, the new company also aims to adopt an agile approach to help drive its competition with other marketing cloud vendors – notably Adobe, Oracle and Salesforce. “With over 1,000 people on day…

Adopting new martech? You don’t have to choose between agile and waterfall

…selected based on adoption. Putting labels on our processes can hinder growth. Of course, approaches will different based on use cases and business needs, but agile is about more than a shift to a new martech product, it’s a shift in organizational thinking. Adoption costs are often a driving force…

MarTech Conference: Marketers are going Agile to keep up with customers

…also key to Agile, as is the self-management of the small teams. Others on the panel noted that these kinds of flexible habits from Agile Marketing also impact planning, research and strategy. But good habits alone don’t define a company’s business success. As a new discipline, Agile Marketing’s…

MarTech Today: Intro to agile marketing, customer data platforms & bots

…Launches AQUA to Help Businesses Prioritize Customer Questions and Modify Bot Intelligence in Real-Time, PR Web Facebook Messenger now offers a more dynamic persistent menu for bot developers, VentureBeat How AI Is Challenging Ecommerce Relationships, CMS Wire Why business chatbots must understand…

Salesforce announces Pardot Business Units for enterprise marketers

Salesforce is launching Pardot Business Units, a new feature for digital marketers looking to segment audiences across different areas of an enterprise. The solution, announced Monday, aims to provide agile functionality and analytics to global marketing teams for account-based marketing efforts.…

How To Ensure Your Marketing Tech Investments Address Business Needs

…how our solution can solve business needs. As a driver in the charge of leveraging technology to optimize interactions with customers and prospects, we sometimes lose that focus, as my colleague and I did in this case. Marketing leaders need to gather businesses requirements first before evaluating…

5 Marketing Technology Challenges Every Business Must Solve

…or embedded devices), to enable major business improvements (such as enhancing customer experience, streamlining operations or creating new business models).” As forward-thinking executives and marketers accelerate digital transformation, businesses that are too slow to evolve and too afraid…

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