Agile-Marketing
MarTech Today: Agile Marketing, social media’s revolutionary changes & internet in 3-D in outer space
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: #MarTech Conference: Marketers are going Agile to keep up with customers Mar 22, 2016 by Barry Levine Agile Marketing emerged in several panels and…
Intro to Agile Marketing: Work faster and smarter by changing how you work
Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies and processes? It may be time to get agile. More than 90 percent of marketers who have adopted agile marketing say it has improved their speed to market…
MarTech Today: Intro to agile marketing, customer data platforms & bots
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Intro to Agile Marketing: Work faster and smarter by changing how you work Mar 2, 2017 by Digital Marketing Depot Are you struggling to…
Related Content: Customer Data Platform
MarTech Conference: Marketers are going Agile to keep up with customers
Monday’s panel on Agile Marketing at the MarTech conference. Left to right: MarTech conference chair Scott Brinker, Mozilla CMO Jascha Kaykas-Wolff, CMG Partners Associate Partner Barre Hardy, Workfront Creative Director David Lesue and Oracle VP of Social and Community Marketing Roland Smart. One…
Meet the MarTech Speakers: Barre Hardy
Barre Hardy is Associate Partner and head of the marketing performance practice at CMG. She created the firm’s Agile for Marketing™ practice and leads The CMO’s Agenda™, an annual study on key challenges and opportunities facing marketing leadership based on insights driven from interviews with…
3 ways marketers can use speed to their advantage
You traditionally don’t think of speed and marketing as being tightly linked. Today, speed is becoming a hot topic in marketing planning sessions. Much of this is driven by the shift to delivering positive customer experiences in the digital, hyper-connected world we live and work in. To understand…
MarTech Today: VAST and VPAID, machine learning Google’s machine learning algorithm & haptic ads
Here’s our recap of what happened in marketing techology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: MarTech Landscape: What are VAST and VPAID? Feb 17, 2017 by Barry Levine Short answer: They help to make the video ad ecosystem possible. From…
Connect with peers and the martech community
Join the marketing technology community at MarTech®, April 23-25 in San Jose. You’ll be able to choose from 55+ sessions led by experts from L’Oréal, Donors Choose, Weight Watchers, Netflix, Airbnb and many others. And beyond sessions, you’ll meet more than 100 leading martech vendors in our Expo…
Caption Contest: What does this Marketoonist say to you?
As you may know, Tom Fishburne, a.k.a. the Marketoonist, will be one of our keynote speakers at the MarTech conference in San Francisco next month, May 9-11. I’m really looking forward to his presentation — sage observations on a wild marketing industry, roiled by the crazy pace of technological…
Managing martech relationships: Partnerships and agility in marketing
In under a decade, we’ve seen the martech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of this year. In this next phase of martech’s evolution, we’ll see a much-needed consolidation. It’s already happening, not only through mergers and acquisitions, but also as brands…
179 reasons to attend MarTech San Francisco – rates increase next week!
Marketing technology is growing rapidly and the magnitude of the next MarTech conference (San Francisco, May 9-11) keeps pace. This event is doubling in size from just one year ago to provide you with the insights, intelligence and strategies to drive your digital transformation and improve your…
MarTech Today: WordPress security updates, chatbots & blockchains
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: WordPress issues version 4.7.3 with six security fixes Mar 6, 2017 by Matt McGee Company says users are “strongly encouraged” to updates…
