Agile Marketing

Intro to Agile Marketing: Work faster and smarter by changing how you work

…get agile. More than 90 percent of marketers who have adopted agile marketing say it has improved their speed to market for ideas, products and campaigns. Join agile marketing expert Andrea Fryrear and Workfront Creative Director David Lesué as they explore what it means to be an agile marketer and…

Agile methodology is becoming a must for marketing teams

Pamela Della Motta, director of product, marketing technology for the New York Times talks about how Agile methodology helped teams collaborate. Agile methodology is not just for developers anymore. That’s the mantra heard from many of the speakers at this year’s MarTech conference in Boston.…

To run GE’s marketing efforts, GE Digital’s VP says she focuses on data, analytics, technology & agility

…into how Sharma has created a powerful marketing engine within GE, built on data, analytics, technology and agility. As Sharma puts it, her team runs GE’s digital marketing efforts, so that other GE teams can do marketing. To help with marketing performance management, she enlisted Allocadia…

MarTech Today: Adobe updates the PDF, agile marketing & the new Data Transparency Label

…MarTech Today, Marketing Land and other places across the web. From MarTech Today: Adobe makes its venerable PDF more collaborative Oct 2, 2018 by Barry Levine Online commenting and live chat can now replace the frustrating email attachments, plus you can keep track of the review process. Agile…

MarTech Today: Agile Marketing, social media’s revolutionary changes & internet in 3-D in outer space

…daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: #MarTech Conference: Marketers are going Agile to keep up with customers Mar 22, 2016 by Barry Levine Agile Marketing emerged in several panels and presentations…

MarTech Today: Intro to agile marketing, customer data platforms & bots

…on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Intro to Agile Marketing: Work faster and smarter by changing how you work Mar 2, 2017 by Digital Marketing Depot Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you…

Managing martech relationships: Partnerships and agility in marketing

…continue our exploration of what I like to call the Agile Marketer: who that is, what skills and tools they need to succeed, and how you can become one. The agile marketing executive’s mindset & skill set Over most of the 20th century, marketing and sales teams enjoyed defined, siloed roles. Sales…

IBM’s Watson Marketing spinoff launches with agile strategy

…on Monday.  The company aims to deliver marketing automation, marketing analytics and content management solutions.  In separating from IBM’s larger umbrella, Watson Marketing should be able to focus more keenly on its marketing customers’ needs. “Marketers and advertisers are burdened with mediocre…

MarTech Conference: Marketers are going Agile to keep up with customers

…of Social and Community Marketing Roland Smart pointed out that Agile Marketing can also be a way for marketing departments to stay in sync with product development teams, many of whom are using Agile techniques. It’s just not practical these days for digital marketers to wait on the creation and…

Developers love Agile, but is it right for content marketing?

…rest in the series. “Content marketing is a great fit for Agile,” Brinker said, “because you can quickly deploy [feedback] into content.” ‘Wasn’t sustainable’ But not all marketers agree with Brinker and Skjoldan that Agile works well for content development. An agile content development approach…

6 product launch challenges that require agile product development solutions

…motivate them to do that so you can capture that spending. Key initial feedback and follow-up data help establish market gaps so you can successfully refine your product and marketing needs to gain consumers. Those kinds of tools help analyze segments and allow companies to delve into consumer needs…

Adopting new martech? You don’t have to choose between agile and waterfall

Agile martech adoption is an everyday part of life for many digital marketers. Daily scrum calls on new apps, testing out use cases and managing implementations have become an essential part of successful digital marketing. However, agile technology adoption doesn’t work for every team, solution or…