Agile Marketing

Intro to Agile Marketing: Work faster and smarter by changing how you work

…get agile. More than 90 percent of marketers who have adopted agile marketing say it has improved their speed to market for ideas, products and campaigns. Join agile marketing expert Andrea Fryrear and Workfront Creative Director David Lesué as they explore what it means to be an agile marketer and…

Agile methodology is becoming a must for marketing teams

…using Agile outweigh the pitfalls, which is why we’re likely set to see more marketers adopt the process as time goes on. About The Author Robin Kurzer Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world…

To run GE’s marketing efforts, GE Digital’s VP says she focuses on data, analytics, technology & agility

…into how Sharma has created a powerful marketing engine within GE, built on data, analytics, technology and agility. As Sharma puts it, her team runs GE’s digital marketing efforts, so that other GE teams can do marketing. To help with marketing performance management, she enlisted Allocadia…

MarTech Today: Adobe updates the PDF, agile marketing & the new Data Transparency Label

…Matter For Marketing?, Ignite Visibility How Marketers Are Addressing the Technology Tsunami, Customer Think Google acquires AI customer service startup Onward, VentureBeat 7 Big Problems with the Internet of Things, CMSWire About The Author Barry Levine Barry Levine covers marketing technology for…

Related Content: Customer Data Platform

MarTech Today: Agile Marketing, social media’s revolutionary changes & internet in 3-D in outer space

…daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: #MarTech Conference: Marketers are going Agile to keep up with customers Mar 22, 2016 by Barry Levine Agile Marketing emerged in several panels and presentations…

MarTech Today: Intro to agile marketing, customer data platforms & bots

…on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Intro to Agile Marketing: Work faster and smarter by changing how you work Mar 2, 2017 by Digital Marketing Depot Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you…

Related Content: Customer Data Platform

Managing martech relationships: Partnerships and agility in marketing

…continue our exploration of what I like to call the Agile Marketer: who that is, what skills and tools they need to succeed, and how you can become one. The agile marketing executive’s mindset & skill set Over most of the 20th century, marketing and sales teams enjoyed defined, siloed roles. Sales…

Related Content: Adobe

MarTech Conference: Marketers are going Agile to keep up with customers

…of Social and Community Marketing Roland Smart pointed out that Agile Marketing can also be a way for marketing departments to stay in sync with product development teams, many of whom are using Agile techniques. It’s just not practical these days for digital marketers to wait on the creation and…

For Valtech COO, business transformation means agility and access to data

…Popular Stories Branch launches cross-channel cohort analysis for app marketers Teach yourself about machine learning and artificial intelligence GDPR: A 10-step action plan Budget allocation question: Is there such a thing as too much martech? Related Topics Channel: Martech: Marketing

A little yoga makes for a lot better ABM: How to design in flexibility to unleash agility

…thinking about athleticism and agility — which spurred thoughts about agile development and agile marketing. (Check out the “Agile Marketing Manifesto,” the work of Jim Ewel and McKinsey’s step-by-step guide.) Then, I felt a second piece click into place: Agile practices are now being talked about…

Related Content: Steinert

Discover the ‘new’ new rules of marketing

…Way to Buy Marketing Technology Agile Marketing Advantage Creating Connected Experiences Using CDP to Make the Most of Your Customer Data Workshops sell out, so secure your seat today! See the full lineup. An Expo+ pass is perfect if your goal is to discover and vet 70+ marketing solution providers.…

Redefine your marketing’s capabilities. Learn the new, new rules of marketing, only at MarTech

…workshop for an opportunity to train in an immersive, intimate environment. Choose from these in-depth topics: The Right Way to Buy Marketing Technology Agile Marketing Advantage Creating Connected Experiences Using CDP to Make the Most of Your Customer Data Workshops seating is limited. Secure your…