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New report: Customer Data Platforms doubled over last year

…BlueConic, Amperity, AgilOne, BlueVenn, Ensighten, Lytics and RedPoint Global. Some of these companies have described themselves — now or in the past — with other descriptors as well, such as tag management provider (Tealium) or predictive intelligence platform (AgilOne). Several companies, like…

Related Content: Actioniq | Cdp

What is the future of artificial intelligence?

…has done. “Consumers and marketers will more fully leverage machine learning than ever before,” says Omer Artun, CEO of customer data platform AgilOne. “For marketers, machine learning promises a scale of authentic personalization that was never possible before.” Artun said that “2018 will be the…

The story of data: How did we get here?

…predictions. Data-driven marketing was on its way. Companies started talking directly to customers Omer Artun, CEO of customer data platform AgilOne, says that data collection moved into high gear with the advent of direct marketing. “The starting point was direct marketing many decades ago,”…

MarTech Landscape: What is a Customer Data Platform (CDP)?

…meet the CDP specs, even if their products are described differently. BlueVenn, for instance, is known as a marketing automation platform, and AgilOne has described itself as a “predictive marketing platform,” while Ensighten is generally characterized by its tag management and Segment by its API…

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