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Ai And Machine Learning

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The modern marketer’s guide to machine learning algorithms

…at each of the aforementioned objectives. Much business learning and many routine tasks can be done faster and better with automation and AI. People simply will never be able to sift through all that data at the same rate as machines, and certainly not with the precision that well-designed…

Report: The future of paid-search marketing is machine learning and AI

…calls its suite of machine learning tools “Acquisio Turing,” after British computer scientist Alan Turing. The company looked at thousands of campaigns over a two-year period, comparing results from machine learning-supported accounts with those not utilizing machine learning. Acquisio concluded,…

Could machine learning solve attribution challenges?

…back to the lead and reverse-engineer the customer journey?” Turner asked. That’s where machine learning comes in. Machine learning and chain-based attribution The rise of advancements in AI, machine learning and natural processing has become much more tangible to marketers over the past five years,…

Machine learning comes to call analytics

The term “AI” is everywhere these days. And it’s often difficult to separate the marcomm from the actual martech. Invoca CEO Gregg Johnson assures me that the company’s new Invoca Signal AI is the latter. He says that the company is bringing machine learning to call analysis for deeper customer…

Live Blog: Machine Learning Day At Google

…on machine learning these days, including the recently revealed RankBrain artificial intelligence system that’s helping process Google’s search results. To help educate the press — and by extension, the general public — about its AI efforts, Google is hosting a special day about machine learning at…

Teach yourself about machine learning and artificial intelligence

…DL/ML/AI (fundamental) Machine Learning for Business Challenges (fundamental) Machine Learning Use Case: Call Center (fundamental) Communicating with Chat Bots (intermediate) 2. Learn from Google AI Just as Google offers its own cloud services related to machine learning and AI, it also aims to…

Google introduces Cloud AutoML for employing machine learning without experts

…the best models designed by machine learning experts. In fact, in some cases, the machine-generated versions appear to have created useful new architectures. This new offering from the tech giant is the latest AI-as-a-service, part of a wave that includes accessible AI from IBM’s Watson, Amazon and…

How Machine Learning Works, As Explained By Google

…better understanding of the process and parts involved with how machines — computers — learn to teach themselves to recognize objects, text, spoken words and more. Here’s my takeaway. The Parts Of Machine Learning Machine learning systems are made up of three major parts, which are: Model: the…

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