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MediaMath Gets Into The Data Business With Launch Of Helix

…the data business with the launch today of its new subsidiary, Helix. In 2013, the New York City-based MediaMath bought content delivery network Akamai’s ad business — which included a data cooperative that stored purchase behavioral profiles from merchants’ customers — and added it to its Adroit…

Your exclusive MarTech agenda sneak peek

…Technology, PTC Securing Your Martech Stack: Partnering With IT And Enterprise Security, with Jorge Garcia — Sr. Manager, Marketing Technology, Akamai On delighting customers… Outside-In, CX-Led Architectures To Drive Digital Transformations, with Henry Hernandez-Reveron — Technology Director, AKQA…

Check out the new MarTech agenda

…Approach to Creating a Healthy Martech Ecosystem, with Quick Base Securing Your Martech Stack: Partnering with IT and Enterprise Security, with Akamai From Wild West to Business Best: Tales of a New Martech Team, with SAP Concur Migration Machine: How to Integrate Martech in a Fast-Moving M&A…

Akamai buys identity provider Janrain

Akamai. Shortly after Gigya became part of SAP, Janrain launched a new migration program for Gigya customers “concerned how the SAP acquisition will affect the functionality, integration, support and other services.” In Janrain’s case, the acquisition by Akamai is arguably different, since Akamai is…

Meet Marketing Technologist And MarTech Program Chair Scott Brinker

…marketing and operations. On the other end, we’ll hear from “digitally native” pioneers such as Uber, Zendesk, Mozilla, LogMeIn, New Relic, LinkedIn, Akamai and more about how they’re pushing the envelope on the next wave of technology-powered marketing and marketing management. And there’s going to…

Master modern marketing technology leadership over 3 intense days

…you can catch a double-header set of TED-style talks. First up will be Suzanne Johnson, VP of global marketing of the media division of Akamai Technologies. Akamai has evolved its marketing function over the past year, moving from a sales-driven, event-focused marketing function to a buyer-centric…

MarTech Today: Akamai buys Janrain, benchmarking marketing salaries and more

…recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Akamai buys identity provider Janrain Jan 7, 2019 by Barry Levine With Gigya now owned by SAP, marketers will deal with the two main, formerly independent…

Message to marketers: Mind the customer before the tech

Akamai CMO Monique Bonner at the MarTech East conference “The Universe is made of stories,” the poet Muriel Rukeyser once proclaimed, “not of atoms.” Similarly, the marketing universe isn’t made of bits or steps in a process, but of stories. That, essentially, was the key theme during the keynote…

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