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Alignment

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CMOs must dig deeper on attribution

…a team of data-savvy, strategic marketers and analysts who can interpret results and activate data. Get friendlier with sales. Those with tightly aligned sales and marketing departments see 36% higher customer retention and 38% higher sales win rates. Marketers need to understand which content and…

Are revenue optimization teams the answer to alignment issues?

…broader organizational issues, are not uncommon. From miscommunication to mismatched data, there are plenty of frustrating problems that hinder alignment across siloed teams. A recent report (registration required) from Aragon Research found that customer revenue optimization helps organizations…

Aligning with sales: Stop saying and start doing in 2018

…and marketing alignment goes far beyond mere eavesdropping. Our sales and marketing teams work hard to make sure they’re closely aligned, so when new challenges do arise, we can easily address them and build new processes to ensure success for both teams. Without question, the alignment between our…

The Mufasa Metric: Rethinking attribution in the Engagement Economy

…CMOs are doing more and more — we need to talk true alignment metrics, such as pipeline and revenue, along with big strategic metrics like Lifetime Value (LTV) and number of brand advocates. Here’s why. Drive alignment Marketing alignment with sales and other revenue teams seems like a no-brainer,…

B2B marketing tips for an effective account-based marketing (ABM) strategy

…prospects, meetings, sales opportunities and closed deals), which align closely with Sales success measurements. List segmentation and content alignment An essential element of ABM campaigns is list segmentation and content alignment. Once a target account list has been determined, it should be…

Own your marketing data: To-dos for good data governance

…consistency across various channels and owners leads to usable universal data for any martech tool. 2. Gain internal alignment Given constraints of tracking, internal alignment on how the data is applied organizationally is key. Different types of data may also need different security measures.…

Tackling the martech integration challenge

…Every CMO knows that sales and marketing alignment is crucial to the success of their organization. Marketing’s lead management processes must align closely with how sales handles outreach and tracks customer insights. If sales and marketing are out of alignment, deals can be lost and prospects left…

The B2B Marketer’s Lead Generation Field Guide

…the types of prospects you want to attract, and concentrating your efforts on being where they are. Through content, nurturing, and closer alignment between marketing and sales teams, B2B marketers have the tools to capture even the most elusive leads. In the Lead Generation Field Guide from…


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