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MarTech Today: CRMs in a CDP world, Amazon ad tools & more

…of Amazon advertisers are using ad campaign automation tools, or expect to do so within the next twelve months. From Marketing Land: Small businesses more likely to shift ad budgets from search, display, paid social to Amazon Oct 26, 2018 by Amy Gesenhues Third Door Media’s “Making Room for Amazon”

Merkle launches bidding platform tailored for Amazon sponsored brand ads

…brand ads. Announced Thursday, the technology can update bids on sponsored brand inventory as often as 48 times per day, leveraging the Amazon advertising API. Why you should care Amazon sponsored brand ads (previously called headline search ads) have become an increasingly important ad unit for…

Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices

…she said, noting that customers pay for services like Amazon Music Unlimited, audio books and others. In June, an experiment in audio ads for Alexa was discontinued, and a report in January that Amazon was testing consumer brand ads for Alexa was later denied by the giant retailer. The launch…

Amazon reports 3rd straight quarter of triple-digit ad revenue growth

Amazon ad revenue will increase more than 50 percent per year through 2020. Research firm PiperJaffray echoed eMarketer’s Amazon forecast, also saying it exoected Amazon’s ad revenue to surpass its Amazon Web Services (AWS) earnings by 2021. This quarter, AWS generated $6.6 billion for Amazon, up…

Amazon’s streamlines DSP usability as it continues ad biz ramp up

…spending a minimum of $35,000  — to programmatically buy display and video ads across Amazon sites and apps, as well as on its publisher partner sites and on third-party exchanges. What’s changed? Specifically, Amazon added the ability to perform bulk editing of targeting settings for domain,…

Amazon posted $60.5 billion in Q4 revenues & ad business grew 60%

…interest is Amazon’s advertising business, which it currently lumps into the category “other.” Other is mostly ad revenue; it grew 60 percent year over year to $1.7 billion. Amazon’s CFO Brian Olsavsky and Director of Investor Relations Dave Fildes both spoke on the earnings call about Amazon’s ad

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