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Amazon advertisers are in the market for campaign automation tools

…Door Media, Amazon Advertising Forecast 2019 As advertising investment on Amazon grows, there is a clear need for tools to help advertisers automate campaign management. That’s according to our inaugural Amazon Advertising Forecast 2019, released Wednesday. 44% of Amazon advertisers plan to add…

Amazon’s advertising and cloud units drive huge profitability in Q2

…growth in net income. Amazon’s ad revenues (reported as “other”) were roughly $2.2 billion. That was up more than 130 percent year over year and the second consecutive quarter that they exceeded $2 billion. Amazon CFO Brian T. Olsavsky said, on the earnings call, “Advertising is also starting to…


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Take our Amazon advertising survey — Enter to win a ticket to SMX

Amazon is becoming a digital advertising powerhouse, with advertisers spending more than $2 billion on the platform in the last quarter alone. Whether it’s Amazon Marketing Services (AMS), Amazon Media Group (AMG) or Amazon Advertising Platform (AAP), we’re looking for feedback on whether and why…

What will paid advertising look (sound) like on Amazon’s Echo and Dot?

…devices through paid advertising. This sent the advertising industry into a state of excitement. With Amazon having sold more than 5 million devices since launch, there is ample opportunity for advertisers to reach consumers. With so many functionalities of devices like Amazon’s Echo and their…

The new advertising industrial complex is here — for now

…disruption from companies like Google, Facebook and Amazon. The intrusion of management consultancies into their agency business. WPP clients cutting ad spend. The advertising industry is complex, and the trinity of traditional media, traditional advertisers and traditional agencies is under threat:…

How visual recognition is set to change advertising

…further along down the conversion funnel. Related TopicsAnalyticsChannel: Martech: AdvertisingDisplay Advertising & MartechMachine Learning & Artificial IntelligenceMarketing Tools: AnalyticsMartech ColumnPredictive MarketingProgrammatic Advertising & Media BuyingSocial Media MarketingVideo


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A contrarian view on GDPR: How it will strengthen online advertising

…clarity and hopefully enable a much healthier data economy. Advertisers may be able to capitalize on high-quality, high-reach datasets from these sources. On a separate point, social media platforms, along with major e-commerce sites like Amazon, have become some of the most prominent second-party…

Merkle launches bidding platform tailored for Amazon sponsored brand ads

…With Amazon’s advertising options becoming more mature and sophisticated, advertisers are planning to increase their spend on the platform. Expect more technology solutions to come on the market to meet that demand. Key Resources Get the report: Amazon Advertising Forecast 2019 Amazon's streamlines…

Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices

…marketers might think Amazon wants to turn devices featuring its Alexa intelligent voice agent into vehicles for advertising. Nope, says an Amazon VP. ‘No plans for advertising.’ At Fortune magazine’s conference last week in California on “Most Powerful Women Next Gen,” Amazon VP of Alexa experience…

Amazon reports 3rd straight quarter of triple-digit ad revenue growth

…of Amazon advertisers plan to increase their Amazon ad budgets. In its recently published report “Making Room for Amazon,” Third Door Media surveyed nearly 700 marketers and found 49 percent were currently advertising on Amazon. Among those who are planning on increasing their Amazon ad investments,…

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