Amperity

Amperity emerges from stealth with a muscular CDP

…As with other CDPs, Amperity conveys its data via API to implementation tools, like marketing automation platforms. Here’s Amperity’s visualization of what it does: Instead of offering a match rate between data sets of 85 percent and describing that as a match, he said, Amperity allows the brand to…

MarTech Today: Ad industry rails against Safari’s cookie-blocking, Amperity’s muscular CDP & IAB Tech Lab’s draft OpenRTB 3.0

…Marvin Major industry groups say Apple is instituting “opaque and arbitrary standards for cookie handling” that threaten the internet economy. Amperity emerges from stealth with a muscular CDP Sep 14, 2017 by Barry Levine Seattle-based company touts its customer data platform’s ability to ingest…

Lytics becomes first customer data platform to add campaign coordination

…bought the CDP Tagga, beginning the Vancouver-based company’s transformation into a CDP-centered marketing platform. Earlier this week, CDP Amperity emerged from its stealth phase, offering a muscular platform where a deterministic identity resolution across devices is a key feature, in addition…

New report: Customer Data Platforms doubled over last year

…The vendors in the report, whose primary business is selling CDPs, include Segment, mParticle, ActionIQ, Amperity, Evergage, CaliberMind, Tealium, Datorama, RedEye, BlueConic, Amperity, AgilOne, BlueVenn, Ensighten, Lytics and RedPoint Global. Some of these companies have described themselves…

The story of data, Part 3: Who owns it?

…publishers — stand to lose because they lack the resources to comply at this granular level.” Travis Ruff, chief information security officer at Amperity, says he expects that Article 17 will force companies to justify why they might keep data that users want erased. “I think that the ‘right to be…

Data controllers and data processors: The difference and why it matters in GDPR

…for noncompliance. So, who is in charge of collecting consent? Travis Ruff, chief information security officer at customer data platform (CDP) Amperity, says it’s important to understand the differences between the roles. “As GDPR takes effect, there is a significant debate regarding who is a…