Analytics
Martech: Analytics & Data
Want to gain deeper insight into customer and performance analytics? Looking for in-depth discussions about data management platforms and analytics tools? MarTech Today’s latest stories on all analytics and data related topics are below.
Related Content: Data Analytics
Snaplytics launches Snapchat analytics
…in New Zealand, also offer Snapchat analytics to its clients, but that Snaplytics is the only one dedicated to monitoring the social network. Nick Cicero, founder and CEO of social analytics firm/content studio Delmondo, said that Snapchat-only analytics misses the impact on other platforms.…
Datameer Releases Multi-Channel Analytics Application
…new customers. Datameer believes it has the answer, introducing today the Multi-channel Marketing Analytics application. The new application integrates with Salesforce, Marketo, Google Analytics and digital ads and analyzes customer interaction data across multiple channels, including social media.…
MarTech Landscape: What Is Web Analytics Software?
…the questions are the same as for most software adoptions. Your business’ Web analytic needs will be specific to your company, but here are some more general questions not to be missed: What makes your analytics tool technically unique from others? What kind of training and support is included?…
CMO audit series, Part 6: Analytics
…allocate budget to convert and keep the highest-value customers?” Marketing analytics is rapidly evolving to answer the money questions and help marketing leadership make better investments. Over the last few years, analytics has grown in sophistication in a lot of ways. On the customer side, it’s…
iSpot.tv launches attention-getting analytics for TV ads
…new Creative Wear analytics, showing attention drop over time. iSpot.tv monitors TV ads, getting regular data streams from software on 10 million Vizio TVs. Today, the Bellevue, Washington-based company is taking its ad monitoring a step further by releasing three analytics products to measure…
Exploring The Cutting-Edge: Predictive Marketing Analytics
…sales effort was improved again with predictive analytics that helped uncover the right pattern of traits and profiles of customers or prospects most likely to buy or those that have the greatest revenue potential. In a nut shell, the predictive analytics engine could look at a wide variety of data…
Related Content: Predictive Analytics
Machine learning comes to call analytics
…analyzing physical-store visitation, call analytics offers another category of offline attribution. Inovca’s Signal AI analyzes calls in real time and expands upon what previously was a practice of simple keyword spotting. For example, call analytics tools have historically been trained to recognize…