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The MarTech Minute: Stackies, collaborations and a new VenueLytics platform

…Tech Stack Awards are now open for entries. To enter, create a single 16:9 slide that illustrates how you conceptualize your marketing stack. Applift adds segmentation tool DataLift 360 will allow advertisers to define rules and segment users based on multiple in-app events. The company said…

Stefan Benndorf

Stefan Benndorf is COO & Managing Director at AppLift, making sure that business operations run smoothly. He previously co-founded appiris (which was acquired by AppLift).

Mobile devices offer special vulnerabilities to fraud

…mobile-specific fraud weaknesses, we checked in recently with several experts. For Maor Sadra, managing director and CRO of mobile ad platform AppLift, last-touch attribution for app installs is a key weak spot. App installs are mostly priced as cost-per-install (CPI), he noted, where the advertiser…

Adjust unveils a new standard to combat fraudulent ad clicks

…alliance that Adjust previously founded. To date, a variety of networks have begun implementing this approach in their systems, including AdColony, Applift, Aarki, Chartboost, InMobi, ironSource, Liftoff, Vungle and programmatic in-house software Kayzen. Müller says their participation means that…

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