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AppsFlyer makes its attribution data more transparent

…attribution service AppsFlyer is offering another way to shine a light on what’s going on. The Tel Aviv-based firm is announcing its Agency Transparency solution, which lets a brand more easily drill down into granular detail about its app install campaigns. AppsFlyer says that, to its knowledge,…

Predictions About Data Usage Post-GDPR

…about GDPR compliance? I met with TiVo Advanced Media & Advertising SVP/GM Walt Horstman, Spotify Global Head of Advertising Brian Benedik and AppsFlyer Senior Marketing Director Ari Rosenstein. Here’s what I learned. Thoughts on data-driven marketing post-GDPR “Our position is that GDPR will create…

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Kochava launches its Traffic Index to spotlight top 20 mobile ad networks

…the ads and the inventory in a given network. Other rankings. Simmons pointed to two other rankings of mobile ad networks, by attribution firms Appsflyer and Tune, although the latter’s attribution business is now owned by deep linking firm Branch. The difference in the rankings, he said, is that…

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