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IAB releases Augmented Reality for Marketing playbook

…supporting AR through Apple’s ARKit at the beginning of this year. The playbook examines a number of marketing applications for AR, from social platforms and search to retail and gaming. It also details several specific use cases for AR-enabled ad units, app sponsorship and sponsored content. “AR

The retailers and brands delivering first-rate mobile AR experiences

…The future of mobile AR. Houzz, Olay and Walmart are not alone on the mobile AR front. Hierholtz named a number of brands who are ahead of the curve when it comes to mobile AR strategies, including Burger King, Ikea, Wayfair, Starbucks, L’Oreal and Amazon. She estimates AR market revenue could reach…

Marketers have one main question to answer when it comes to AR

…still wears well. Such longevity can be critical to AR success for retailers, Lionesque CEO Melissa Gonzalez pointed out. Her New York City-based retail consultancy specializes in creating pop-up stores for brands, which have sometimes included AR. AR “doesn’t make sense for short-term engagement,”…

How AR is whetting restaurant patrons’ appetites

…seriously, and AR imagery is the next step. He said that patrons “eat with their eyes first,” and added that AR imagery boosts the impact when users are ordering outside of the restaurant, such as from home. Rashid said that, compared to high-res still or even video imagery, AR renditions of the…

Show and tell: Showpad brings AR features to B2B sales

AR has definitely changed the dynamic of the sales conversation. It feels like it’s real, it’s happening in real time, it’s more vivid. It’s more engaging. It will definitely grab the attention of the prospect. I think AR has that magic touch, and we’re still in the early days of the technology. AR

AR breaks out of the app and onto the mobile browser

…lighting in an AR scene. Technology companies have been trying to create AR experiences outside of an app for a while. In May of last year, Blippar launched what is called the “first AR digital ad unit outside of an app.” This year, Google has announced that it will make its AR tool Article…

AR/VR agency Vertebrae launches web-based AR platform for online retailers

…new augmented reality (AR) Web-based platform. Called Axis, it is intended specifically for retailers and was launched on Monday by Santa Monica AR/VR ad agency and tech shop Vertebrae. How it helps drive visitors to online stores. It takes advantage of the fact that Web-based AR, with no additional…

Marketers cautiously experimenting with mobile AR

…brick and mortar retailers are also benefiting from mobile AR. “Starbucks and Walmart have shown how in-store mobile AR can deliver higher sales,” she said. “In particular, Walmart is using mobile AR to shrink core user loops.” Mobile AR also offers substantial new data insights to marketers that…

An AR Halloween pre-show invades movie theaters

…A visual trigger on the screen shows a 35-second playthrough AR experience seen though the phone and superimposed over the theater screen: While this is National Cinemedia’s first Halloween-related AR experience, it’s not its first AR. The Noovie ARcade app was launched this past spring and has…

Even with hype, AR struggling to scale

…challenges that AR will need to overcome to gain traction. Return on investment By far, the biggest barrier to AR adoption is proving return on the heavy initial investment. As more brands test into AR, they’re finding it challenging to scale because there’s very little data to prove AR will bring…

Shopify now lets stores create AR experiences for iOS 12

…provides AR experiences from within a web browser. Shopify AR provides businesses with a toolkit to create their own AR experiences and includes a services marketplace of 3D modeling partners, a 3D Warehouse App and an easy way to add AR Quick Look support to their stores. Why you should care AR is…

National Cinemedia offers first in-theater AR game for a movie

Screenshot of the AR game on a smartphone. Last month, cinema ad network National Cinemedia launched a Halloween-themed short augmented reality (AR) game for moviegoers, part of a series of theater-based AR experiences it began about six months ago. On Friday, the company is releasing what it says…

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