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AR/VR agency Vertebrae launches web-based AR platform for online retailers

…new augmented reality (AR) Web-based platform. Called Axis, it is intended specifically for retailers and was launched on Monday by Santa Monica AR/VR ad agency and tech shop Vertebrae. How it helps drive visitors to online stores. It takes advantage of the fact that Web-based AR, with no additional…

Live Blog: Google talks AR & VR at Google I/O 2017

Hello from Google I/O 2017, where the second day is kicking off with a look at Google’s augmented reality and virtual reality efforts. AR & VR — our live blog below will fill you in on all the news. About The Author Danny Sullivan Danny Sullivan was a journalist and analyst who covered the digital…

MarTech Today: The rise of the data-driven CMO, when to use AR or VR & more

…it can be tough to decide where to focus your efforts. Join SiriusDecisions and Openprise experts as they share […] When should marketers use AR and when VR? Jul 24, 2018 by Barry Levine A marketing tech exec offers some rules of thumb. Here’s why you should start thinking of content marketing as an…


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When should marketers use AR and when VR?

…have a smartphone, and AR capability is built into the later models. So, AR is the choice when you want to reach a lot of people. There’s also the fact the VR creates an isolated and completely contained environment, so it needs to take place in secure and stable environments. AR, on the other hand,…

Adverty launches ‘first programmatic platform’ for AR/VR in-app ads

…ads. But, he added, Adverty is the “only one with AR ads inside of AR app content,” as the others offer AR ads in the mobile web. Immersv also provides VR ads in its own VR environment, while Bakos said “no one else has a programmatic solution for VR native ads.” Opinions expressed in this article…

IAB’s first report on VR/AR surveys the terrain for marketers

…initiated work to develop guidelines for VR and AR. The Tech Lab is in the process of drawing up initial guidelines for 360 video and photo formats — as well as more immersive VR and AR ads — with the goal of helping publishers and advertisers understand the VR formats that are beginning to see…

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