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3 key takeaways from MarTech San Francisco 2017

…submitted a one-page, typically informal depiction of their marketing technology system’s structure and interactions. These marketing technology architectures, or “marchitectures,” provide a view into how real companies have assembled components to deliver marketing experiences. The better entrants…

Alexander Kesler

…experts and specializes in the areas of B2B Lead Generation, Content Marketing & Syndication, SEO & Paid Search, Conversion Oriented Web Development, Programmatic Media Buying and Direct Response Marketing. Alexander created the Conversion Architecture system, a methodology proprietary to inSegment.

Getting to know your B2B tech buyer

…It’s a bit of codified shorthand that distills many of the architectural trends of the past several years. My own company’s offerings, like many of our customers’ (and maybe yours, too), are designed around a microservices architecture. So, microservices are a real thing that real technologists do…

The CMO, martech and ‘marchitecture’: Messaging that matters to customers

…However, the convergence of spend across martech and ad tech only reaps real rewards if the right technology architecture and marchitecture are in place. Technology architecture — The design and build of marketing technology products — software, systems, interfaces and integrations. Marchitecture…

A strong central stack of technology begins with the CMO

…which to assess the value of each component platform to their overarching marketing strategy. Durability, utility and delight There are simple architectural principles that can be applied to the foundations of a martech stack. After all, the purpose is to build a framework that can adapt over time…

Complaints to the ICO have spiked since GDPR came into effect in May

…platforms, which hold the highest risk due to the data being too far spread. We will see an acceleration of the adoption of data-centric marketing architecture that is supported by CDPs and others that put the data back in the enterprise’s control. Travis Ruff, chief information security officer for…

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