Artificial-Intelligence

Why B2B needs artificial intelligence

Artificial intelligence (AI) is more than a stylish trend. It goes beyond rules, providing the ability to understand content or language, find patterns that can be applied to the future, digest all kinds of information and make reasoned decisions. One by one, B2B vendors are rolling out their AI…

Machine Learning & Artificial Intelligence

What is the future of artificial intelligence?

In 2017, the predictive ability of artificial intelligence (AI) powered many new tools and platforms. So what does 2018 have in store for AI?  I asked some marketers to find out. Speak up, Alexa Gregg Johnson, CEO of Invoca, a call tracking and analytics service, says that 2018 will be “the year the…

Speakers at MarTech pull back the curtain on artificial intelligence

Marketers should use artificial intelligence (AI) to solve problems, not just because it’s the latest fad. That was the consensus at the mainstage keynote at the MarTech conference on Wednesday morning. Adelyn Zhou, co-founder and head of marketing at AI firm TOPBOTS, and Jason Heller, partner,…

Artificial intelligence is changing the rules of account identification

We’re on the verge of a whole new world when it comes to Account-Based Marketing (ABM). Just when it seemed like marketers were getting the hang of ABM, advancements in technology are flipping traditional account-based tactics on their head. In the past year or so, we’ve seen artificial intelligence…

The value of applying artificial intelligence in display advertising

Technology is advancing at an accelerated rate, and the far-fetched dreams of yesterday are quickly becoming the innovations of today. For the longest time, artificial intelligence was an ambiguous notion of big ideas with futuristic applications — self-driving cars, drone deliveries, fridges that…

3 ways artificial intelligence is transforming B2B marketing

We’re just a couple of months into 2017, and you may already be sick of hearing about the latest overhyped marketing trend: artificial intelligence (AI). Before you sigh and think, “Really, another one?” let’s take a few minutes to explore how this trend will actually translate into results for your…

Why media buying and advertising is ripe for artificial intelligence

There’s a reason transparency is such an important topic of discussion throughout the industry. In June, the Association of National Advertisers (ANA) published a bombshell of a report revealing that executives were aware of — and sometimes mandated — extensive use of nontransparent practices like…

What does artificial intelligence mean for marketing agencies?

While the creative process itself is unlikely to be wholly automated by machines, many agencies are aware that some elements of their work might be overhauled or redefined by machine learning tools. In this article, we’ll discuss what kind of marketing agency work might be augmented or automated by…

Imagining the possibilities of marketing and artificial intelligence

The headlines say ad tech is dying or even proclaim that it’s dead. Consolidation is inevitable, no doubt, but I suggest that ad tech is evolving. Anyone who says that ad tech is dying is simply looking in the wrong place. Sure, buying and selling ads in squares and rectangles is becoming…

Two new reports: Many consumers afraid of, and confused by, artificial intelligence

What do consumers think about artificial intelligence (AI)? That’s the central question asked by two separate, recently released studies. As it turns out, a similar picture emerges in “What Consumers Really Think About AI: A Global Study,” by Pegasystems, a provider of customer relationship…

2017 predictions: Why artificial intelligence will blow account-based marketing out of the water

We are approaching the end of another year, and with that comes time for reflection on how far we’ve come in the last 12 months and speculation about what’s ahead. If we look back on the last year in the world of sales and marketing, there’s one trend in particular that’s sparked notable enthusiasm…