Artificial Intelligence

Why B2B needs artificial intelligence

Artificial intelligence (AI) is more than a stylish trend. It goes beyond rules, providing the ability to understand content or language, find patterns that can be applied to the future, digest all kinds of information and make reasoned decisions. One by one, B2B vendors are rolling out their AI…

What is the future of artificial intelligence?

In 2017, the predictive ability of artificial intelligence (AI) powered many new tools and platforms. So what does 2018 have in store for AI?  I asked some marketers to find out. Speak up, Alexa Gregg Johnson, CEO of Invoca, a call tracking and analytics service, says that 2018 will be “the year the…

Machine Learning & Artificial Intelligence

5-year trends in artificially intelligent marketing

…are most important to each specific segment. B2C companies may have an advantage in intelligent content When we polled our batch of executives about the most meaningful applications of artificial intelligence in marketing, we didn’t want to leave out their opinions about which businesses or…

Teach yourself about machine learning and artificial intelligence

…not need tickets to the big game From artificial intelligence to tangible action: Executing on AI insights at scale Building an AI mindset: Time to identify and develop skill sets now You’ll also find that our Machine Learning & Artificial Intelligence archives hold a wealth of valuable information…

Why media buying and advertising is ripe for artificial intelligence

…change. Read on to understand how AI can play a role in your media-buying strategies. Transparency through artificial intelligence Though years away from complete maturity, artificial intelligence has already infiltrated our lives. It’s in our smartphones, cars and airplanes. With large sets of data…

Speakers at MarTech pull back the curtain on artificial intelligence

Marketers should use artificial intelligence (AI) to solve problems, not just because it’s the latest fad. That was the consensus at the mainstage keynote at the MarTech conference on Wednesday morning. Adelyn Zhou, co-founder and head of marketing at AI firm TOPBOTS, and Jason Heller, partner,…

What does artificial intelligence mean for marketing agencies?

…of marketing and artificial intelligence. He runs TechEmergence, a San Francisco-based market research and media platform for artificial intelligence and machine learning applications in business. Related TopicsChannel: Martech: ManagementDisplay Advertising & MartechMachine Learning & Artificial…

Imagining the possibilities of marketing and artificial intelligence

…ahead — there are lots of new and exciting solutions in advertising technology. Artificial intelligence is the area where I see incredible possibilities. Here’s why. As digital advertising matures, artificial intelligence (AI) will become ubiquitous. However, there are gaps in the evolution of AI…

Artificial intelligence is changing the rules of account identification

…hang of ABM, advancements in technology are flipping traditional account-based tactics on their head. In the past year or so, we’ve seen artificial intelligence (AI) technologies swoop in and really transform specific parts of the strategy, from website personalization and digital advertising to…

The value of applying artificial intelligence in display advertising

…time, artificial intelligence was an ambiguous notion of big ideas with futuristic applications — self-driving cars, drone deliveries, fridges that monitor food quality, and so much more. This rapid pace of innovation has some theorists concerned with “singularity” — the belief that artificial…

3 ways artificial intelligence is transforming B2B marketing

We’re just a couple of months into 2017, and you may already be sick of hearing about the latest overhyped marketing trend: artificial intelligence (AI). Before you sigh and think, “Really, another one?” let’s take a few minutes to explore how this trend will actually translate into results for your…