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Augmented Reality

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IAB releases Augmented Reality for Marketing playbook

Augmented reality (AR) is becoming increasingly popular among consumers — and increasingly more available to marketers as a creative channel for reaching them. The technology is applied in a wide variety across marketing channels and is widely available to consumers — all they need is a mobile…

Apple’s latest ARKit preps augmented reality to become pervasive reality

This week, augmented reality took another step toward becoming much more than just an add-on. On Monday, at its Worldwide Developers Conference in San Jose, California, Apple introduced the next gen of its ARKit augmented reality platform. Version 2 allows multiple players to interact in real time…

Augmented reality games: Will this summer’s releases be booms or busts?

This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are coming that could create more location-based marketing opportunities the way Pokémon GO did in 2016: Ghostbusters World; Harry Potter: Wizards Unite; Jurassic World…

How marketers are wrestling with virtual reality’s adoption issue

…broader reach. VR development, AR execution These days, it’s nearly impossible to talk to people about virtual reality and not have the conversation reorient itself around augmented reality. I began the conversations with both Sourikoff and Christie by asking what are clients’ level of interest in…

Facebook’s Oculus: Just How “Disruptive” Will Virtual Reality Be?

Of the many announcements and products showcased at Facebook’s developer conference (F8) last week, the one with the greatest potential is Virtual Reality (VR). In the days since the event, several articles have raised the question: is VR yet another over-hyped novelty technology or is it in fact a…

Apple’s ARKit launches a new channel: The hidden layers of reality

…moving car on a real driveway Say goodbye to living in just one plane of reality. That’s because Apple announced today the release of its ARKit, a set of software tools that makes possible high-quality augmented reality (AR) seen through Apple iPhones and iPads. It overlays 3D graphics, animation…

Live Blog: Facebook Talks “Why Virtual Reality Will Matter” At F8

…the day. Earlier, we heard some about Facebook’s Oculus VR platform. In this keynote, we’re promised much more about why Facebook thinks virtual reality matters. The talk begins at 10:30am PT, and our live blog coverage is below. You can also watch it live at f8.facebooklive.com. About The Author…

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