Site Search by Site Search powered by SLI Systems

Automotive

Results: 1 - 12 of 33
Sort by: relevance | new-to-old |old-to-new

AdTheorent launches Relationship Targeting

…over 1.3 trillion connections — an average of 14 connections per person. As an example, AdTheorent pointed to the use case of an unnamed automotive advertiser, who wanted to increase top-of-funnel consideration for consumers looking for a new car. Positive brand messages Through Relationship…

3 reasons chatbots are transforming the automotive industry

…3. Always-on In today’s digital economy, consumers expect more from businesses than simply ease and accessibility. To stay competitive, automotive dealers must be prepared to deliver a meaningful, customer-first experience. As an always-on solution, chatbots pave the way for auto dealerships…

The retailers and brands delivering first-rate mobile AR experiences

…“Some of the largest mobile AR ad spend categories are retail, automotive and CPG and consumer products, where mobile AR e-commerce is seeing categories like lifestyle (particularly furniture companies like Houzz), clothing, and automotive leveraging the technology.” About The Author Amy Gesenhues…


Related Content: Ar

NinthDecimal announces ‘website to store’ offline attribution capability

…omnichannel audience behavior. In testing out the new capability, NinthDecimal conducted a study with agency Ansira, across three industries (QSR, automotive and retail). The companies found that “the device a person uses to access a website may have a direct correlation to whether they visit a…

IAS, DoubleVerify release YouTube brand safety solutions

…Verizon, Bayer Health, and Diageo. DoubleVerify’s solution allows advertisers to opt into 10 additional brand targeting categories, such as pets, automotive and travel – based on relevance to the brand.   Opinions expressed in this article are those of the guest author and not necessarily MarTech…


Related Content: Brand Safety

Socialbakers unveils a ‘near real-time’ social ad benchmark

…Of course, Socialbakers’ clients don’t necessarily distribute across industries in a way that ensures a representative sample of data. The automotive category, for instance, might have only two car makers, with the rest being makers of aftermarket products, engine parts or car-related services.…

Contextual ads are back (again)

…the past ran ads for cars next to automotive content, in the modern practice of audience targeting, advertisers direct ads at users based on their behavior, demographics and location. It’s the difference between running an ad for a new model of BMW on an automotive site or showing it on many kinds…

Needle Adds New Features To Its Customer Advocate Service For Shopping Sites

…focused on “considered purchases” that require some research and consideration, including footwear, home and garden, computers, sporting goods and automotive products. It says it currently supports about five dozen shopping sites. The company claims its new Cloud yields five to 10 times more sales…

Site Search by Site Search powered by SLI Systems