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Related: Lead Generation

The B2B Marketer’s Lead Generation Field Guide

B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes: the need for leads. To draw prospects in, savvy marketers takes a customer-focused approach through personalized and customized communications and content. Increasing lead generation starts with…

B2B Marketing Automation Platforms Marketer’s Guide–Updated for 2019!

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your source for the latest trends,…

6 ways ABM turns classical lead scoring on its head

…where he helps bring the power of purchase intent-driven marketing and sales services to technology companies. Having spent most of his career in B2B and tech, John has earned a notable reputation by helping build business for global leaders like Dell, IBM, Pitney Bowes and SAP – as well as for…

Is your customer the unifying thread? How to do martech right

…MO group mature, there is a shift to what I call the funnel thread. The funnel thread has become the mantra for B2B marketers. In many ways, the marketing funnel is the center of the B2B marketing universe. Just look at the metrics that are tracked and reported: How many people are in each funnel…

LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts

…on the hashtags they follow: “If a connection uses a hashtag you also happen to follow, it gets an extra boost!” Why we should care LinkedIn offers B2B marketers opportunities for engaging with their audiences beyond advertising efforts, helping create authentic, organic conversations with potential…

MarTech Today: The rise of the data-driven CMO, when to use AR or VR & more

…MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. It addresses the following questions: What factors are driving B2B marketing…

3 ways artificial intelligence is transforming B2B marketing

…results for your company. AI’s promise for B2B AI can mean a lot of things, from self-driving cars to Siri and Spotify. But basically, AI is really about taking basic tasks that humans do and automating them. And since there are a lot of hands-on processes in B2B marketing, there’s a big opportunity…

How data and technology will affect your marketing in 2017

…journey can follow. For B2B marketers, it is critical to be aware of the engagement strategies that are successful for B2C marketers. For marketers targeting consumers, it is important to keep the sales funnel, prospect management strategies and buyer touch points that guide B2B marketers in mind.…

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