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B2B Marketing Automation Platforms Marketer’s Guide–Updated for 2019!

Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation


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Marketer’s Guide: B2B Marketing Automation Platforms

marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems. If you are a B2B marketer looking to adopt a marketing

Marketing automation made easy

…Fortune 500 B2B companies have adopted marketing automation, it leads one to believe the experts are indeed correct. But the reality is, marketing automation is quite easy to implement and use. Understanding marketing automation Marketer Sheila Kloefkorn describes marketing automation as “the…


Related Content: Automation

Report: 14 marketing automation vendors profiled — updated for 2017

…Visit Digital Marketing Depot to download “B2B Marketing Automation Platforms: A Marketer’s Guide.” The 14 vendors profiled in this report represent some of the choices available for B2B marketing automation platforms; they are not a comprehensive list of B2B marketing automation vendors. This…

Do you need a marketing automation platform? Read this guide.

…a marketing automation software platform, this guide will help you through the decision-making process. “B2B Marketing Automation Platforms: A Marketer’s Guide”, sponsored by Marketo and Salesforce, is the source for the latest trends, opportunities and challenges facing the market for marketing

Guarantee your marketing automation success with persona-based content

B2B marketers struggle to produce engaging content, while 57 percent can’t produce content consistently. Not enough quality content results in lost opportunities due to lack of engagement. Aligning content with your personas is part of the process, but when marketing automation and content marketing

Marketing automation struggles to reach its full potential

…core objectives of marketing automation. In fact, it’s so bad that a recent SiriusDecisions study found that 10 percent to 25 percent of the average B2B marketer’s database is inaccurate. And an Openprise study from last year found that half of respondents with a marketing automation platform “place…


Related Content: Automation
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