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Barry Levine

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Survey: URL schemes for deep links increasing in retailer apps

Custom URL-based schemes for deep linking are getting more adoption in retailers’ apps than Apple’s Universal Links for iOS or Google’s App Indexing for iOS and Android. That’s the recently released finding of New York City-based Pure Oxygen Labs, a tech firm that offers a marketers’ platform for…

Here are some more misconceptions about GDPR

There is one thing we know for certain that the upcoming General Data Protection Regulation (GDPR) is creating: misconceptions. It’s hard to keep up with them. But, after noting nine common GDPR misconceptions a few weeks ago, we now offer a new batch gleaned from a chat with Clive Boonzaaier,…


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Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’

Go headless and best of breed. That’s the key advice from Commercetools chief product officer Kelly Goetsch for large enterprises looking to expand their e-commerce. (He will dive deeper into this topic in his presentation on “How IT and marketing can use microservices to peacefully co-exist and…

Swrve adds support for OTT TV apps

Some of the programming services offered on Roku Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s taken a series of steps toward its positioning as a customer interaction platform. In 2014, for instance, it added…

LinkedIn updates Sales Navigator

Microsoft-owned LinkedIn is out today with its second major update to its Sales Navigator tool, which helps salespeople mine the data-rich professional social network. There’s now a new Enterprise Edition, complementing the existing Professional Edition for individuals and Team Edition for groups…

IBM’s Watson Is Now In the Marketing And E-Commerce Business

Since its win on the “Jeopardy” TV show, the powerful question-answering intelligence known as IBM Watson has been making its living providing insight in such fields as health care, finance, education and medical research. But with the introduction last month of the IBM Watson Trends app — which…

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