Beacon

Beacons are alive and well in the enterprise

…there are millions of beacons deployed globally. However, marketers and retailers have mostly written off beacons. But they have found a sustainable home in the enterprise in a range of non-marketing use cases. Estimote Beacons Traditional beacon on the left, new LTE beacon on the right Estimote was…

Reframe your thinking about the beacon opportunity

…technology. If you know what beacons are and what they do, join me again after this paragraph. However, for those who do not know, a beacon simply broadcasts out its own Bluetooth signal. To detect a beacon at a location, a smartphone needs an app on the phone looking for beacons. Once detected, the…

The challenge and promise of ‘digital everything’ attribution

…traffic. This is done primarily through measurement of GPS lat/long data points and WiFi connections, with some data also coming from Bluetooth beacon interactions. The challenge here is ensuring that your source data is both accurate and privacy compliant. 5G has been hyped to deliver greater…

MarTech Today: Kontakt’s beacon evolution, WooCommerce adds AdRoll & more

…Land: Kontakt’s product releases point to a new phase of beacon evolution Aug 30, 2016 by Barry Levine Its new ecosystem adds lightweight card beacons, IFTTT, light and motion sensors, long battery life, NFC and RFID to iBeacon/Eddystone beacons. WooCommerce adds AdRoll integration Aug 31, 2016 by…

Kontakt’s product releases point to a new phase of beacon evolution

…of the IFTTT/Zapier integration, this beacon system can be used to trigger a huge number of interactions, like automatically unlocking a business’s front door and turning on the air conditioner when a Card Beacon is near. Card Beacons The Card Beacon and Beacon Pro support both iBeacon and Eddystone…

HP Enterprise’s Aruba Releases Cloud-Based Beacon Management For Any Store’s WiFi

…beacons. Paris-based Ubudu, to take one example, has released a “mesh beacon” technology that, when connected to WiFi, can also offer remote monitoring. But Hardison said mesh beacons “are a battery drain.” Beacon oversight systems from competitors like Cisco or Aerohive, he added, “can see beacons…

MarTech Today: Evolution of marketing platforms, location data’s predictive power & Beco’s first battery-free beacon

…offers first battery-free beacon, which can run indefinitely on existing lighting Jul 15, 2016 by Greg Sterling We’re several years into the beacon and “Internet of Things” era, and only in the past year are we starting to move beyond pilot-stage implementations. Beacons have been most closely…

MarTech Today: Possible Yahoo Sale, LinkedIn’s “Voyager” App & Aruba’s Updated Beacon Platform

…the changes on the snappy new LinkedIn app. HP Enterprise’s Aruba Releases Cloud-Based Beacon Management For Any Store’s WiFi Dec 2, 2015 by Barry Levine Company claims it now offers the most complete beacon package out there. Evidence Of An Unconfirmed Google Update Happening On November 19 Dec…

MarTech Today: Digital marketers’ dilemma, the beacon opportunity & Chrome ad blocking

…In session after session, it’s clear that marketing technology has reached a turning point. Reframe your thinking about the beacon opportunity Oct 4, 2017 by Brian Handly Beacons may not be in the media limelight as of late, but contributor Brian Handly believes we’re seeing accelerating deployments…

MarTech Today: Kontakt.io’s beacon showroom, self-development for digital careers & Google Surveys 360 joins Analytics 360 Suite

…From MarTech Today: Kontakt.io launches first beacon-only physical showroom Oct 19, 2016 by Barry Levine The Berlin-based facility offers iPads, beacons and applications so that visitors can experience the range of uses for the location-based tech. Digital demand and supply: the psychology of…

Beacons influenced nearly $15B in offline spending Black Friday weekend

…promise of beacons was real-time, in-store marketing. However, these days it seems that beacon installations are increasingly driven by analytics and attribution. Making the argument for the original use case, beacon platform provider inMarket announced over the weekend that its beacons “influenced…

Using Bluetooth, beacons and NFC to personalize in-store shopping

…to change. If beacons and other close-up digital communications technologies, such as Near Field Communications (NFC) and Bluetooth, are more widely adopted within retail, the same level of customization that customers feel online can be delivered in store. What are beacons, Bluetooth and Near…