Blockchain Advertising

IAB’s first publication on blockchain in advertising paints an optimistic picture

…getting pushed advertising. You never actually tell anyone who you are. That’s the future we see. Can your TV work with your phone, and then maybe even your fridge, to know who you are and give advertisers a deeper understanding of who the user is? We think so — and the blockchain can deliver it.”…

IAB Tech Lab sets up Blockchain Working Group for advertising

Blockchain, which is auditioning for as many future jobs as possible, is now closer to being accepted in the advertising community, following today’s announcement that the Interactive Advertising Bureau (IAB) Tech Lab is setting up a Blockchain Working Group. Richard Bush, IAB co-chair and CTO of…

Jeremy Epstein paints a picture of post-blockchain marketing and advertising

…will reduce the need, costs and complexity of middlemen in such industries as digital advertising, a vision that is already taking shape in launches by such startups as Nasdaq partner NYIAX. “Advertisers have money and they want people,” he pointed out, “and publishers have people and they…

Related Content: Blockchain

What’s a blockchain? And how could it change marketing & advertising?

…that went down in flames. Let’s just stipulate that blockchain technology is gearing up for an amazing future. But it is a future on a planet with error-prone, hacking, mismanaging and sometimes bad-intending humans. For marketers and advertisers, that future could be dramatically different on many…

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At IAB Programmatic Symposium, digital advertising looks to grow up

…firm Rubicon Project, described the central task of digital advertising in his keynote address this week at the Interactive Advertising Bureau’s (IAB) Programmatic Symposium in New York City. About 80 percent of all online advertising is now programmatic, a status that would be cause for celebration…

This startup used blockchain to raise $15 million for a blockchain-based ad network that pays users

…developing the blockchain assist as a way to store hashed user profiles for ad targeting. The advertiser bids on inventory, makes the purchase, and then targets the ad to the user segment in the blockchain, such as males 30-35 in the São Paulo area. Since every participating advertiser or exchange…

Can blockchain technology help solve ad fraud? MetaX believes so.

…co-founder of MetaX. “Blockchain has a number of exciting implications for digital advertising. Fraud prevention is a natural first application given the transparency and security blockchain brings, and because fraud is such a major issue for the advertising sector.” Blockchain’s roots are in…

The adChain blockchain launches to rescue ad tech

…service intends to eventually expand to track all kinds of ad formats and events. Another major ad-focused blockchain endeavor is also underway, called NYIAX (The New York Interactive Advertising Exchange). Now in a pilot phase, it is an exchange of future guaranteed contracts for ad inventory or…

Kochava expands into blockchain for ad insertion orders

…attribution/measurement providers — on board and to launch in third or fourth quarter of next year. Essentially, he said, the blockchain will serve as an immutable record of advertising IOs, providing a protocol and APIs for the other, non-blockchain-integrated ad services. While it won’t support…

What every partner marketer needs to know about blockchain

…creative fraud. Impressions and clicks could be verified, so the advertiser could be assured of human traffic, brand safety and genuine clicks. Additionally, since blockchains enable open access to view (but not change) data, advertisers and partners would be assured of complete and accurate data…

Mobiquity launches a blockchain layer for maintaining a data trail

Many blockchain projects in marketing or advertising are still in the stage of raising money, writing white papers or lining up partners. But mobile location data intelligence service Mobiquity Networks has launched a blockchain layer for its platform — and it has announced its first data customer…

IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working Group announced a pilot program that would analyze the results of blockchain-based projects by its 150+ member organizations. This effort will include a white…