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Blueshift

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Related: Kenshoo

Blueshift’s AI helps platform focus on individuals and continuous journeys

Personalization platform Blueshift is today launching AI-powered customer journeys that move its targeting from user segments to individuals, and its focus from single campaign responses to continuous customer journeys. Blueshift provides personalized marketing through content recommendations, email…

Martech 2017: The four biggest trends so far this year

…similarly launched or enhanced their AI in the first half of this year, including — to mention a few — Absolutdata, ContentSquare, PaveAI, Stackla, Blueshift, Datorama, Pegasystems and Post Intelligence. Although bots can be as smart as Watson or as basic as rule-based engines, from the customer’s…

Get Ready For A “Blueshift” In Marketing

…be excited to ride the incoming tsunami, as opposed to being hit by it, and with that comes, to borrow a physics term, a “blueshift” in marketing. What Is A Blueshift? A blueshift is a decrease in length and an increase in frequency of a wavelength. To efficiently deal with the increase of ad unit…


Related Content: Kenshoo

Branch now offers its Deep Linked Email solution on a majority of ESPs

…(ESPs) following an announcement this week by the Palo Alto, California-based company. Branch said the new integration with the eight providers — Blueshift, Epsilon, Mailjet, Mailgun, PostUp, Sailthru, Vero and Zeta Global — means that its solution is now offered on a majority of ESPs, given that it…

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