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Branch now offers its Deep Linked Email solution on a majority of ESPs

…flight and hotel info. That’s a key scenario for Branch’s Deep Linked Email solution, now available exclusively via eight additional Email Service Providers (ESPs) following an announcement this week by the Palo Alto, California-based company. Branch said the new integration with the eight providers…

Is there a place for CRMs in a CDP world?

…comes pre-sold to the salesperson. In other words, the IT manager who wants to buy new cloud services or the office manager buying new furniture for branch offices have extensively researched their purchases online before they ever connect with a salesperson. They have visited web sites, downloaded…

Branch buys TUNE’s attribution platform

Branch has been best known for its deep-linking solutions, and TUNE for its mobile attribution of app installs, as well as for mobile performance marketing. This week, Branch announced it is acquiring TUNE’s Attribution Analytics platform and team. With Branch getting its attribution platform, TUNE…

How martech vendors jockeyed for position in 2018

…Selloffs and sunsets In several notable transactions, vendors subtracted parts of themselves. In September, for instance, deep linking provider Branch added mobile attribution when it picked up that capability from mobile platform Tune, leaving Tune with its performance marketing solution,…


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Branch rolls out a new ‘people-based’ attribution engine

…few steps behind. Branch’s new attribution engine overcomes those marketing challenges while making for a better overall customer experience, CEO and co-founder Alex Austin told me. “You can’t solve for attribution without solving for the customer experience,” Austin said. Branch’s core technology…

Branch branches out, offering deep links to apps from dynamic remarketing ads

…California-based Branch makes its living with deep links, which directly lead a user to specific screens in apps from web pages, web ads, emails, other apps and other sources. Unlike the web, there is no universally available linking format in apps that everyone supports. Today, Branch is branching

Branch launches cross-channel cohort analysis for app marketers

…app from Branch links, or re-engage with an app after installing it or who re-engage a web site after clicking a Branch link. Branch’s links can reside in virtually any platform, including emails, ads, mobile or desktop web sites, mobile apps and more. This cohort analysis is part of Branch’s focus…

Invoca can now dynamically update local branch phone numbers

…adding a new feature that removes that double-database requirements, which it says also helps streamlines the process of tracking attribution to branch phone numbers. This “multi-destination model,” as Ziv calls it, automatically identifies the local phone number that will be shown on the web page…

Branch rolls out Universal Ads across mobile, web and native apps

…attributes and capabilities,” Eric Stein, Branch’s chief revenue officer, told me. “It now underpins all of Branch’s offerings. It helps marketers tie together across channels, across platforms — web and app — it’s a pretty unique capability.” Branch’s core technology helps businesses to properly…

Branch offers first deep-linking from ads on AMP pages to app content

…can employ additional functionality, such as filling out forms to subscribe or making a product purchase. Ads are set up by the publisher via a Branch dashboard, which offers a few targeting options, including location or whether that user has already installed the app. Opinions expressed in this…

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