Brand-Safety
Ad tech providers are watching closely as Google fights concerns over YouTube brand safety
As one of the 800-pound gorillas in ad tech, Google’s actions to assure brand safety on YouTube affect the rest of the advertising jungle. To get some sense of these effects, we pinged two ad tech providers. Earlier this week, the tech giant sent an emailed statement to news media that offered a few…
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Pixability guarantees YouTube brand safety for advertisers
In response to repeated brand safety flare ups on YouTube over the past year, Pixability has launched a new solution that includes a 100 percent brand-safe spend guarantee for YouTube advertisers. The Boston-based video advertising platform for campaigns on YouTube, Facebook and Instagram says its…
Navigating brand safety in the world of user-generated content
Brand safety has never been a hotter topic than it is now. Brands are expected not only to understand who their advertisements are being shown to but also what content their ads may be running next to. (See the World Federation of Advertisers’ Global Media Charter announced today.) In the eyes of…
Outbrain adds IAS integration to contextually shield for brand safety
Content discovery platform Outbrain is boosting its brand safety, with its recent announcement of a partnership with ad-quality measurement firm Integral Ad Science (IAS). Previously, VP of Product Marketing Dennis Yuscavitch told me, his company offered a more limited protection. When marketers…
Brand Safety Institute debuts to offer new certification programs for digital advertisers
From the Brand Safety Institute/TAG white paper, “Defining Brand Safety” In the days of “Mad Men” and before, ads were delivered into fixed placements that were known in advance. But these are the days of real-time delivery into millions of dynamic contexts, defined by surrounding content and…
Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
Photo © Bloomicon / Shutterstock.com So your ad drove a million views — cool. Now, did all those views take place in a brand-safe environment? Did the video play before an extremist video? What appeared after the ad played? These are the questions brands are finally asking themselves following the…
MarTech Today: Brand Safety Institute debuts, LinkedIn overhauls Campaign Manager & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Brand Safety Institute debuts to offer new certification programs for digital advertisers Jul 26, 2018 by Barry Levine A brainchild of…
MarTech Today: WP Engine’s Content Performance, ‘customer tech’ to the rescue & tools for brand safety
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: WP Engine launches Content Performance analytics tool Jun 14, 2017 by Barry Levine Incorporating some Google Analytics data, the new…
Industry leaders rank brand safety the most important media quality metric
Transparency, brand safety, accurate measurements: these are the industry’s biggest challenges, according to a recent survey of 816 digital media leaders by Integral Ad Science (IAS). The survey asked the digital leaders what they think are the greatest challenges and opportunities going into 2018.…
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MarTech Today: Session replay scripts, automated video scanning for brand safety & digital transformation for brands
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Another consumer privacy issue in the age of GDPR: Session replay scripts Dec 1, 2017 by Barry Levine A Princeton University study finds that…
MarTech Today: Pixability’s brand safety guarantee, IAB’s GDPR advice & AI is here and now
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Pixability guarantees YouTube brand safety for advertisers Feb 9, 2018 by Ginny Marvin Two new solutions offer refunds on YouTube placements…
Equity firm Vista to scoop up majority stake in IAS, a major player in programmatic brand safety
…Bid Manager, Oath, Viant’s Adelphic, AppNexus and MediaMath. And just last month, Outbrain announced an integration with IAS to bolster its brand-safety efforts with contextual blocking that recognizes story content. “We have always recognized the massive potential for digital advertising but…
