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Brand Safety

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IAS, DoubleVerify release YouTube brand safety solutions

…expanded partnership with YouTube to ensure what it calls “brand suitability,” by combating risks to brand safety with its own third-party verification process. Why you should care Advertisers and brands have been vocal about brand safety concerns in programmatic video advertising generally, and…

Navigating brand safety in the world of user-generated content

brand compliance issues that come along with digital advertising. Do brands really care about brand safety? When asked, a brand marketer will tell you that keeping their brand safe is one of the most important concerns. In fact, the recent Integral Ad Science (IAS) survey showed that brand safety

Pixability guarantees YouTube brand safety for advertisers

…and Instagram says its new technology takes into account each advertiser’s unique definition of brand safety as well as more nuanced settings of campaign-specific brand appropriateness. “The brand safety conversation has evolved significantly over the last few months, as advertisers wake up to just…

Fullscreen offers marketers another YouTube brand safety tool

…marketers’ battle for brand safety on that popular video platform is a long ways from being over. Now there is another tool in that struggle. Los Angeles-based social entertainment company Fullscreen is undertaking on Tuesday a new direction with the launch of its own brand safety tool for YouTube…

Outbrain adds IAS integration to contextually shield for brand safety

Content discovery platform Outbrain is boosting its brand safety, with its recent announcement of a partnership with ad-quality measurement firm Integral Ad Science (IAS). Previously, VP of Product Marketing Dennis Yuscavitch told me, his company offered a more limited protection. When marketers…

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