Brand-Safety
Ad tech providers are watching closely as Google fights concerns over YouTube brand safety
As one of the 800-pound gorillas in ad tech, Google’s actions to assure brand safety on YouTube affect the rest of the advertising jungle. To get some sense of these effects, we pinged two ad tech providers. Earlier this week, the tech giant sent an emailed statement to news media that offered a few…
Pixability guarantees YouTube brand safety for advertisers
In response to repeated brand safety flare ups on YouTube over the past year, Pixability has launched a new solution that includes a 100 percent brand-safe spend guarantee for YouTube advertisers. The Boston-based video advertising platform for campaigns on YouTube, Facebook and Instagram says its…
Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
Photo © Bloomicon / Shutterstock.com So your ad drove a million views — cool. Now, did all those views take place in a brand-safe environment? Did the video play before an extremist video? What appeared after the ad played? These are the questions brands are finally asking themselves following the…
MarTech Today: WP Engine’s Content Performance, ‘customer tech’ to the rescue & tools for brand safety
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: WP Engine launches Content Performance analytics tool Jun 14, 2017 by Barry Levine Incorporating some Google Analytics data, the new…
Industry leaders rank brand safety the most important media quality metric
Transparency, brand safety, accurate measurements: these are the industry’s biggest challenges, according to a recent survey of 816 digital media leaders by Integral Ad Science (IAS). The survey asked the digital leaders what they think are the greatest challenges and opportunities going into 2018.…
MarTech Today: Session replay scripts, automated video scanning for brand safety & digital transformation for brands
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Another consumer privacy issue in the age of GDPR: Session replay scripts Dec 1, 2017 by Barry Levine A Princeton University study finds that…
MarTech Today: Pixability’s brand safety guarantee, IAB’s GDPR advice & AI is here and now
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Pixability guarantees YouTube brand safety for advertisers Feb 9, 2018 by Ginny Marvin Two new solutions offer refunds on YouTube placements…
MarTech Today: The Internet after that dog, Branch’s deep-linking from AMP ads & Google’s brand safety efforts
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: On the internet, advertisers want to know if you’re really a dog Jun 26, 2017 by Barry Levine In the last century, a famous cartoon…
Rob Rasko
Rob Rasko is a thought leader in the digital marketing industry. His venture, global digital solutions firm The 614 Group, enables results-driven client marketing efforts in the practice areas of content monetization and revenue strategy, brand safety, technology and digital systems integration, and…
Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?
…it comes to transparency,” Caprio said. Google and YouTube Shortly after Pritchard’s original demand, Google and YouTube employed a spate of brand-safety initiatives, including a Media Ratings Council (MRC) audit. The video platform also added more staff to approve videos and last month rolled out…
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Delmondo, Uru team up for automated video content analysis service
As digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by them or by the influencers they hire — elicit the best responses. Today, social video analytics firm Delmondo is announcing a partnership with AI/computer vision…
Bringing much-needed transparency to RTB
Controversies involving YouTube are nothing new, but when well-known brands including Walmart and PepsiCo start boycotting the platform, it’s clearly time to sit up and take notice. Many brands have pulled ad campaigns from Google-owned YouTube following revelations their ads were being served…
