…expanded partnership with YouTube to ensure what it calls “brand suitability,” by combating risks to brand safety with its own third-party verification process. Why you should care Advertisers and brands have been vocal about brand safety concerns in programmatic video advertising generally, and…
…brand compliance issues that come along with digital advertising. Do brands really care about brand safety? When asked, a brand marketer will tell you that keeping their brand safe is one of the most important concerns. In fact, the recent Integral Ad Science (IAS) survey showed that brand safety…
…across the web. From MarTech Today: IAS, DoubleVerify release YouTube brand safety solutions Dec 14, 2018 by Robin Kurzer The third-party solutions aim to give advertisers greater assurances that their video ads appear against brand suitable content. Want to understand your marketing stack better?…
…and Instagram says its new technology takes into account each advertiser’s unique definition of brand safety as well as more nuanced settings of campaign-specific brand appropriateness. “The brand safety conversation has evolved significantly over the last few months, as advertisers wake up to just…
…marketers’ battle for brand safety on that popular video platform is a long ways from being over. Now there is another tool in that struggle. Los Angeles-based social entertainment company Fullscreen is undertaking on Tuesday a new direction with the launch of its own brand safety tool for YouTube…
Content discovery platform Outbrain is boosting its brand safety, with its recent announcement of a partnership with ad-quality measurement firm Integral Ad Science (IAS). Previously, VP of Product Marketing Dennis Yuscavitch told me, his company offered a more limited protection. When marketers…
…video scanning for brand safety. The MarTech Minute: Strategic acquisitions, new products and more Dec 1, 2017 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed. What digital transformation means for brands Dec 1, 2017 by…
…relate to brand safety. BSI’s first effort, then, was to work with TAG to define its scope via a free white paper, “Defining Brand Safety.” It boiled down the definition to: …’Brand Safety’ describes the controls that companies in the digital advertising supply chain employ to protect brands against…
…web. From MarTech Today: Brand Safety Institute debuts to offer new certification programs for digital advertisers Jul 26, 2018 by Barry Levine A brainchild of the Trust Accountability Group (TAG), the independent organization will offer a certification program for Brand Safety Officers. As Facebook…
…to assure brand safety on YouTube affect the rest of the advertising jungle. To get some sense of these effects, we pinged two ad tech providers. Earlier this week, the tech giant sent an emailed statement to news media that offered a few more details on the steps it’s taking so brands can avoid ads…
…for brand safety? Tools you can employ to take the matter in hand Jun 14, 2017 by Mark Williams As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand. From…
…but has seen its greatest adoption among the world’s biggest brands, with over 80% of Fortune 500 companies using its CRM. […] From Marketing Land: How long will the brand safety conversation continue? Nov 13, 2018 by Rob Rasko Every brand will have a nuanced definition of a safe online environment…