Brand Safety
Ad tech providers are watching closely as Google fights concerns over YouTube brand safety
…to assure brand safety on YouTube affect the rest of the advertising jungle. To get some sense of these effects, we pinged two ad tech providers. Earlier this week, the tech giant sent an emailed statement to news media that offered a few more details on the steps it’s taking so brands can avoid ads…
The 2018 ad tech predictions you didn’t expect to see
…about issues like brand safety and ad blocking, we should start focusing — in a very real and tangible way — on building more respectful ads right now. After all, you can worry about your ads appearing on “fake news” sites or adjacent to bad content all day long. But if your brand placement appears…
Related Content: 2018
Pixability guarantees YouTube brand safety for advertisers
…and Instagram says its new technology takes into account each advertiser’s unique definition of brand safety as well as more nuanced settings of campaign-specific brand appropriateness. “The brand safety conversation has evolved significantly over the last few months, as advertisers wake up to just…
Fullscreen offers marketers another YouTube brand safety tool
…marketers’ battle for brand safety on that popular video platform is a long ways from being over. Now there is another tool in that struggle. Los Angeles-based social entertainment company Fullscreen is undertaking on Tuesday a new direction with the launch of its own brand safety tool for YouTube…
Navigating brand safety in the world of user-generated content
…brand compliance issues that come along with digital advertising. Do brands really care about brand safety? When asked, a brand marketer will tell you that keeping their brand safe is one of the most important concerns. In fact, the recent Integral Ad Science (IAS) survey showed that brand safety…
Outbrain adds IAS integration to contextually shield for brand safety
Content discovery platform Outbrain is boosting its brand safety, with its recent announcement of a partnership with ad-quality measurement firm Integral Ad Science (IAS). Previously, VP of Product Marketing Dennis Yuscavitch told me, his company offered a more limited protection. When marketers…
MarTech Today: Session replay scripts, automated video scanning for brand safety & digital transformation for brands
…video scanning for brand safety. The MarTech Minute: Strategic acquisitions, new products and more Dec 1, 2017 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed. What digital transformation means for brands Dec 1, 2017 by…
Brand Safety Institute debuts to offer new certification programs for digital advertisers
…relate to brand safety. BSI’s first effort, then, was to work with TAG to define its scope via a free white paper, “Defining Brand Safety.” It boiled down the definition to: …’Brand Safety’ describes the controls that companies in the digital advertising supply chain employ to protect brands against…
MarTech Today: Brand Safety Institute debuts, LinkedIn overhauls Campaign Manager & more
…web. From MarTech Today: Brand Safety Institute debuts to offer new certification programs for digital advertisers Jul 26, 2018 by Barry Levine A brainchild of the Trust Accountability Group (TAG), the independent organization will offer a certification program for Brand Safety Officers. As Facebook…
MarTech Today: WP Engine’s Content Performance, ‘customer tech’ to the rescue & tools for brand safety
…for brand safety? Tools you can employ to take the matter in hand Jun 14, 2017 by Mark Williams As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand. From…
MarTech Today: Why SAP bought Qualtrics, ingredients for tastier ABM & the brand safety conversation
…but has seen its greatest adoption among the world’s biggest brands, with over 80% of Fortune 500 companies using its CRM. […] From Marketing Land: How long will the brand safety conversation continue? Nov 13, 2018 by Rob Rasko Every brand will have a nuanced definition of a safe online environment…
Industry leaders rank brand safety the most important media quality metric
Transparency, brand safety, accurate measurements: these are the industry’s biggest challenges, according to a recent survey of 816 digital media leaders by Integral Ad Science (IAS). The survey asked the digital leaders what they think are the greatest challenges and opportunities going into 2018.…