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Gartner releases first Magic Quadrant on mobile marketing platforms

…Leaders, the report advises that B2C marketers might consider Braze, formerly known as Appboy, for its complete customer life cycle with real-time personalization and data exchange with a wide range of partners. But Gartner dinged Braze platform for its lack of mobile website analytics. IBM is…

Braze launches an app ecosystem with more than 45 integrations

…is the addition of data flows in and out of the Braze platform. Data feeding business intelligence providers like Looker, for instance, flows out of Braze, while attribution, location data, loyalty program and similar customer data flow in. Braze is now a hub of this data, a role that is becoming…

This week in GDPR

…move, FileCloud says it will empower large organizations with an international presence to choose where to host their data. AppsFlyer, mParticle, Braze (formerly Appboy) and Amplitude launched OpenGDPR,  a common framework for compliance with GDPR-mandated data subject rights. The OpenGDPR framework…

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